Corporate citizenship in the demographic sphere as a new research topic in modern Russia
Research Article
Acknowledgments
This work is supported by the Russian Science Foundation under grant № 24–18–00854. URL: https://rscf.ru/project/24–18–00854/.
How to Cite
Bagirova A.P. Corporate citizenship in the demographic sphere as a new research topic in modern Russia. Population. 2025. Vol. 28. No. 1. P. 27-39. DOI: https://doi.org/10.24412/1561-7785-2025-1-27-39 (in Russ.).
Abstract
Addressing issues related to low fertility is one of the most important priorities of the Russian state today. The article is devoted to the currently widely discussed problem of involving enterprises in supporting the fulfillment of family responsibilities by their employees. It is proved that due to the inclusion of support for families with children and birth rate growth in the national development goals of Russia, implementation of corporate demographic policies today can no longer be considered as a local measure of employee support, but as a position of corporate citizenship taken by the management of enterprises implementing appropriate support measures. The purpose of the study is to consider dynamics in the development of scientific discourse on the topics related to support of employers for fulfillment of parental duties by employees, and to develop a conceptual approach to the study of this topic in modern Russia. A scientometric analysis of the literature on corporate citizenship and corporate demographic policy indexed in the Web of Science International scientific citation database for 1990–2024 showed that most of the research is focused on a small circle of countries and does not include Russia, there is currently no simultaneous formulation of issues of corporate citizenship and policies friendly to workers’ families. The article presents a conceptual model for studying the process of involving employers in solving demographic problems of the country. Public administration bodies, employers and employees are identified as the main stakeholders in this process. The conceptual approaches include interconnectedness and necessity of balancing the interests of participants in the process of business inclusion in solving demographic problems, consideration of corporate citizenship in the demographic sphere as a special position of the employer in this process, and comprehensive studying the process of its formation in modern Russia.
Keywords:
corporate citizenship in the demographic sphere, corporate demographic policy, family-friendly policy of employees
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2. Rostovskaya T.K., Shabunova A.A., Bagirova A.P. Kontseptsiya korporativnoj demograficheskoj politiki rossijskikh organizatsij v kontekste sotsial’noj otvetstvennosti biznesa [The concept for corporate demographic policy of Russian enterprises in the framework of corporate social responsibility]. Ekonomicheskije i sotsial’nyje peremeny: fakty, tendentsii, prognoz [Economic and Social Changes: Facts, Trends, Forecast]. 2021. Vol. 14. No. 5. P. 151–164. DOI: 10.15838/esc.2021.5.77.9 (in Russ.)
3. Nemytov A.A., Shubat O.M. Uspeshnyje korporativnyje praktiki rossijskogo biznesa v sfere podderzhki zdorov’ya sotrudnikov [Successful Russian business practices of supporting employee health]. [Human Progress]. 2023. Vol. 9. No. 4. P. 20. DOI: 10.34709/IM.194.20 (in Russ.)
4. Tobysheva A.A., Shubat O.M. Korporativnaya demograficheskaya politika: determinanty i praktiki [Corporate demographic policy: determinants and practices]. [Human Progress]. 2024. Vol. 10. No. 1. P. 6. DOI: 10.34709/IM.1101.6 (in Russ.)
5. Vavilova A.S., Bagirova A.P. Korporativnaya politika, orientirovannaya na sem’i rabotnikov, kak konkurentnoje preimushchestvo rossijskih organizatsij [Integration of Family-friendly Policies into the Corporate Culture of the Organization: Benefits and Effects]. Sovremennaya konkurentsiya [Journal of Modern Competition]. 2022. Vol. 16. No. 4(88). P. 74–84. DOI: 10.37791/2687-0657-2022-16-4-74-84 (in Russ.)
6. Shubat O.M., Bagirova A.P., Yan D. Korporativnaya politika, orientirovannaya na sem’i rabotnikov: potentsial vnedreniya v rossijskih regionakh [Corporate family-friendly policies: The possibility of implementation in Russian regions]. Ekonomika regiona [Economy of Regions]. 2022. Vol. 18. No. 4. P. 1121–1134. DOI: 10.17059/ekon.reg.2022-4-11 (in Russ.)
7. Aleksandrova O.A. Problema defitsita kadrov v promyshlennom sektore ekonomiki: prichiny i napravleniya resheniya [The problem of personnel shortage in the industrial sector of the economy: reasons and directions for solution]. Uroven’ zhizni naseleniya regionov Rossii [Living Standards of the Population in the Regions of Russia]. 2024. Vol. 20. No. 2. P. 150–162. DOI: 10.52180/1999-9836_2024_20_2_1_150_162 (in Russ.)
8. Peregudov S.P., Semenenko S.P. Korporativnoje grazhdanstvo: kontseptsii, mirovaya praktika i rossijskije realii [Corporate Citizenship: Concepts, World Practice and Russian Realities]. Moscow. Progress Traditsiya [Progress Tradition]. 2008. 447 p. (in Russ.)
9. Kim J., Wiggins M.E. Family-friendly human resource policy: Is it still working in the public sector? Public Administration Review. 2011. № 71. P. 728–739. DOI: 10.1111/j.1540-6210.2011.02412.x
10. Bourhis A., Mekkaoui R. Beyond work-family balance: Are family-friendly organizations more attractive? Relations Industrielles / Industrial Relations. 2010. № 65(1). P. 98–117. DOI: 10.2307/23078261
11. Xu S., Li L., Lai S., Lu Y. New progress in research on family-friendly welfare in enterprises: a review of influencing factors and effects from a social point of view. Development of Human Resources. 2021. № 38 (1). P. 113–129. DOI: 10.16471/j.cnki.11-2822/c.2021.2.008 (in Chinese)
12. Hao Y., Wang Y., Lu H. A review of research and the status of implementation of family-oriented policies. Human Resource Development in China. 2016. No. 23. P. 41–49. (in Chinese)
13. Vitik S.V. Stimulirovanije reproduktivnogo truda na rossijskih predpriyatiyakh: mekhanizm i otsenka effektivnosti [Stimulation of Reproductive Labor at Russian Enterprises: mechanism and Assessment of Effectiveness]. Dissertation. Ekaterinburg. Ural’skij federal’nyj universitet [Ural Federal University]. 2012. 160 p. (in Russ.)
14. Capriotti P., Moreno Á. Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites. Public Relations Review. 2007. Vol. 33. Iss. 1. P. 84–91. DOI: 10.1016/j.pubrev.2006.11.012
15. Gürlek M., Tuna M. Corporate social responsibility and work engagement: Evidence from the hotel industry. Tourism Management Perspectives. 2019. Vol. 31. P. 195–208. DOI: 10.1016/j.tmp.2019.05.004
16. John A., Qadeer F., Shahzadi G., Jia F. Getting paid to be good: How and when employees respond to corporate social responsibility? Journal of Cleaner Production. 2019. Vol. 215. P. 784–795. DOI: 10.1016/j.jclepro.2019.01.074
17. Kruggel A., Tiberius V., Fabro M. Corporate citizenship: Structuring the research field. Sustainability (Switzerland). 2020. Vol. 12(13). P. 1–19. DOI: 10.3390/su12135289
18. Laksmana I., Yang Y.-wen. Corporate citizenship and earnings attributes. Advances in Accounting. 2009. Vol. 25. Iss. 1. P. 40–48. DOI: 10.1016/j.adiac.2009.02.001
19. Li Z.D., Zhang B. Family-friendly policy evolution: a bibliometric study. Humanities and Social Sciences Communications. 2023. Vol. 10(1). P. 1–17. DOI: 10.1057/s41599-023-01784-x
20. Su Z.-qin, Xu Y., Xiao Z., Fung H.G. Directors’ prior life experience and corporate donations: Evidence from China. North American Journal of Economics and Finance. 2020. Vol. 53. Article number 101191. DOI: 10.1016/j.najef.2020.101191
21. Tutton J., Brand V. Should business have ‘a sense of morality’?: Company director views on corporate engagement with socio-political issues. Public Relations Review. 2023. Vol. 49. Iss. 1. Article Number 102278. DOI: 10.1016/j.pubrev.2022.102278
22. Warhurst A. Future roles of business in society: The expanding boundaries of corporate responsibility and a compelling case for partnership. Futures. 2005. Vol. 37. Iss. 2–3. P. 151–168. DOI: 10.1016/j.futures.2004.03.033
23. Rostovskaya T.K., Arkhangelsky V.N., Ivanova A.E., Kuchmaeva O.V., Semenova V.G. Sem’ya i demograficheskije protsessy v sovremennoj Rossii [Family and Demographic Processes in Modern Russia]. Ekon-Inform. [Econ-Inform]. 2021. 257 p. (in Russ.)
24. Ryazantsev S.V., Rostovskaya T.K., Arkhangelsky V.N., et al. Demograficheskoje blagopoluchije Rossii. Natsional’nyj demograficheskij doklad [Demographic Well-being of Russia. National Demographic Report]. Moscow. Perspektiva [Perspective]. 2022. 108 p. (in Russ.)
25. Rybakovsky L.L., Fadeeva T.A. Rozhdaemost’ naseleniya regionov Rossii v kontse 20 — nachale 21 vv.: tendentsii, osobennosti i posledstviya [Fertility of the population of Russian regions in the late 20th — early 21st centuries: trends, features and consequences]. Narodonaselenie [Population]. 2024. Vol. 27. No. 2. P. 111–124. DOI: 10.24412/1561-7785-2024-2-111-124 (in Russ.)
26. Shabunova A.A., Leonidova G.V. Balans raboty i sem’i: otsenki uspeshnykh rabotayushchikh roditelej [Work-family balance: assessments of successful working parents]. Narodonaselenie [Population]. 2023. Vol. 26. No. 1. P. 123–134. DOI: 10.19181/population.2023.26.1.10 (in Russ.)
Article
Received: 21.08.2024
Accepted: 26.03.2025
Citation Formats
Other cite formats:
APA
Bagirova, A. P. (2025). Corporate citizenship in the demographic sphere as a new research topic in modern Russia. Population, 28(1), 27-39. https://doi.org/10.24412/1561-7785-2025-1-27-39
Section
DEMOGRAPHY: THEORY AND PRACTICE ISSUES
