The image of the profession in the mass consciousness
How to Cite
Bogdan I.V., Gurylina M.V. The image of the profession in the mass consciousness. Population. 2019. Vol. 22. No. 3. P. 102-115. DOI: https://doi.org/10.19181/1561-7785-2019-00030 (in Russ.).
Abstract
The issues of nursing staff shortage and quality of their work are relevant for the health-care management today. In this regard, the established image of the profession is important, as it can lead to the unpopularity of nursing profession and affect the effectiveness of the treatment process through the self-perception of nurses. So studying the image of nursing in social media is of particular relevance today. The role of social media in dissemination of opinions is increasing every day. Unloading (31613 messages) from social media was made using keywords for 2017. А random subsample (403 messages) was formed from them, coded manually by coders (authors). According to analysis of the obtained data, nursing is perceived as a “female profession,” a nurse is a Caucasoid woman in a white uniform. She works at public hospitals, her work is discussed primarily in the context of the specialties of obstetrics, gynecology and pediatrics. Her status is rather low, nursing is not perceived as an intellectual and promising profession. Messages about nurses are mostly neutral, emotionally colored messages are devoted mainly to the personal qualities of nurses. Autoimage (self-perception) of nurses is poor. In conclusion, there is given a number of recommendations for improving the image of nurses. Implementation of organizational changes may contribute to enhancing the prestige of the profession: introducing special insignia for nurses, designating career prospects. It is also possible for these purposes to conduct an information policy aimed at demonstrating the attractive aspects of nursing and emphasizing the gender neutrality of the profession.
Keywords:
image, attitude, perception, stereotypes, Internet, social media, nurse, male nurse
References
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ten Hoeve Y., Jansen G., Roodbol P. The nursing profession: public image, self‑concept and professional identity. A discussion paper. Journal of Advanced Nursing. 2014. No 70(2). P. 295–309.
Başkale H., Serçekuş P. Nursing as career choice: perceptions of Turkish nursing students. Contemporary Nurse. 2015. No 51(1). P. 5–15.
Morris V. Nursing and nurses: the image and the reality. Nursing Management. Harrow. 2010. No 17(1). P. 16–19.
Fletcher K. Image: changing how women nurses think about themselves. Literature review. Journal of Advanced Nursing. 2007. No 58(3). P. 207–215.
Takase M., Maude P., Manias E. Impact of the perceived public image of nursing on nurses’ work behaviour. Journal of Advanced Nursing. 2006. No 53. P. 333–343.
Emeghebo L. The image of nursing as perceived by nurses. Nurse Education Today. 2012. No 32(6). P. 49–53.
Weaver R., Salamonson Y., Koch J., Jackson D. Nursing on television: student perceptions of television’s role in public image, recruitment and education. Journal of Advanced Nursing. 2013. No 69. P. 2635–2643.
Skvortsova. Chislo medsester za posledniye 20 let sokratilos’ v dva raza [The number of nurses over the past 20 years has halved]. RIA Novosti. Available at: https://ria.ru/society/20140226/997097703.html#ixzz2uQGnlpCe (Accessed: 2 July 2019). (in Russ.)
Darbyshire Ph., Gordon S. Exploring popular images and representations of nurses and nursing. Professional Nursing: Concepts, Issues, and Challenges. Eds. J. Daly, S. Speedy, D. Jackson, V. Lambert, C. Lambert. Springer. 2005. P. 69–92.
Bridges J. M. Literature review on the images of the nurse and nursing in the media. Journal of Advanced Nursing. 1990. No 15(7). P. 850–854.
Golenkov A. V., Semenova O. L. Medsestra kak deystvuyushcheye litso kinofil’ma [Nurse as the protagonist of a movie]. Meditsinskaya sestra. [Nurse]. 2016. No 8. P. 39–42. (in Russ.)
Hallam J. From angels to handmaidens: changing constructions of nursing’s public image in post‑war Britain. Nursing Inquiry. 1998. No 5(1). P. 32–42.
Valizadeh L., Zamanzadeh V., Fooladi M. M., Azadi A., Negarandeh R., Monadi M. The image of nursing, as perceived by Iranian male nurses. Nursing and Health Science. 2014. No 16(3). P. 307–131.
Stanley D. Celluloid devils: a research study of male nurses in feature films. Journal of Advanced Nursing. 2012. No 68(11). P. 2526–2537.
Albert N. M., Wocial L., Meyer K. H., Na J., Trochelman K. Impact of nurses’ uniforms on patient and family perceptions of nurse professionalism. Applied Nursing Research. 2008. No 21(4). P. 181–190.
Bednarski D., Rosenberg P. Nurses’ uniforms and perceptions of nurse professionalism. Nephrology Nursing Journal. 2008. No 35(2). P. 169.
Kaser M., Bugle L. W., Jackson E. Dress code debate. Nursing Management. 2009. No 40(1). P. 33–38. 16. Mangum S., Garrison C., Lind C., Hilton H. G. First impressions of the nurse and nursing care. Journal of Nursing Care Quality. 1997. No 11(5). P. 39–47.
Porr C., Dawe D., Lewis N., Meadus R. J., Snow N., Didham P. Patient perception of contemporary nurse attire: a pilot study. International Journal of Nursing Practice. 2014. No 20(2). P. 149–155.
Skorupski V. J., Rea R. E. Patients’ perceptions of today’s nursing attire: exploring dual images. The Journal of Nursing Administration. 2006. No 36(9). P. 393–401.
Darbyshire Ph. Heroines, hookers and harridans: exploring popular images and representations of nurses and nursing. Contexts of Nursing. Eds. J. Daly, S. Speedy, D. Jackson. Elsevier. 2006. P. 53–69.
Bogdan I. V. Reforma zdravookhraneniya v postsovetskoy Rossii [Healthcare Reform in the Post-Soviet Russia]. Moscow. Editus. 2016. 300 p. (in Russ.)
van Iersel M., Latour CH., de Vos R., Kirschner P. A., Scholte Op Reimer W. J. Nursing students’ perceptions of community care and other areas of nursing practice. Review of literature. International Journal of Nursing Studies. 2016. No 61. P. 1–19.
Pravdikovskaya E. N. Obraz sestry miloserdiya v russkoy literature kontsa XIX — nachala XX vv [The image of a nurse in the Russian literature of the late 19th — early 20th centuries]. Nauka i shkola. [Science and School]. 2011. No 3. P. 141–143. (in Russ.)
Zasypkina E. V. Sotsial’nyy status i professional’naya rol’ meditsinskoy sestry v protsesse reformy otechestvennogo zdravookhraneniya [Social status and professional role of the nurse in the process of reform of the domestic healthcare] (PhD Thesis). Volgograd. 2013. (in Russ.)
Brodie D. A., Andrews G. J., Andrews J. P., Thomas G. B., Wong J., Rixon L. Perceptions of nursing: confirmation, change and the student experience. International Journal of Nursing Studies. 2004. No 41(7). P. 721–733.
ten Hoeve Y., Jansen G., Roodbol P. The nursing profession: public image, self‑concept and professional identity. A discussion paper. Journal of Advanced Nursing. 2014. No 70(2). P. 295–309.
Başkale H., Serçekuş P. Nursing as career choice: perceptions of Turkish nursing students. Contemporary Nurse. 2015. No 51(1). P. 5–15.
Morris V. Nursing and nurses: the image and the reality. Nursing Management. Harrow. 2010. No 17(1). P. 16–19.
Citation Formats
Other cite formats:
APA
Bogdan, I. V., & Gurylina, M. V. (2019). The image of the profession in the mass consciousness. Population, 22(3), 102-115. https://doi.org/10.19181/1561-7785-2019-00030
Section
ESTIMATION OF POVERTY AND WAYS TO ITS REDUCTION
