Academic culture of a modern university: forms of subjectivity and the Artificial Intelligence component
Research Article
How to Cite
Salogub A.M., Radzhabov R.G. Academic culture of a modern university: forms of subjectivity and the Artificial Intelligence component. Humanities of the South of Russia. 2025. Vol. 14. No. 2. P. 116-130. DOI: https://doi.org/10.18522/2227-8656.2025.2.9 (in Russ.).
Abstract
Objective of the study is to consider the features of the manifestation of content-centricity, teacher-centricity and human-centricity in terms of functioning of the academic culture and the specifics of the artificial intelligence component.
The methodological basis of the study. In terms of determining the characteristics of such categories as content-centricity, teacher-centricity and human-centricity their intersystem and socio-cultural analysis is made up within the framework of intra-system variability, as well as within the framework of conceptualization with the artificial intelligence component.
Results of the study. The article examines various forms of subjectivity, which make it is possible to pre-evaluate the vectors of development of a modern university and academic culture in general. The authors define such forms of subjectivity as content-centricity and human-centricity, characterized both within the framework of a socio-cultural phenomenon and within the framework of basic systems, the spheres of intersystem communications. They are qualitatively and quantitatively expanding by the involvement of artificial intelligence capabilities in their activities.
Prospects of the study are determined by the need to identify the transfer and translational mechanisms of the relationship between content-centricity and human-centricity
Keywords:
academic culture, modern university, subjectivity, artificial intelligence, content-centricity, human-centricity
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Tran Q. A cross-cultural comparison of organizational culture: evidence from academic libraries in Vietnam and China. Global Knowledge, Memory and Communication. 2023.
Wasyluk P., Kucner A. Customer-centricity in Designing: Application of Design Thinking Methodology in Creating Educational Solutions at the University of Warmia and Mazury in Olsztyn. European Research Studies Journal. 2021; 14: 84-95.
Drugova E. A., Vaniev A. I. Designing learning using the four-component model of pedagogical design (4C/ID) in higher education: a research review. Vestnik RUDN. Seriya: Psikhologiya i pedagogika = Bulletin of RUDN University. Series: Psychology and Pedagogy. 2023; 4: 747-771. (In Russ.)
Zhuitin Ya. Model of blended learning of Russian language for Chinese students using WeChat platform (level B1): dis. ... Cand. Ped. Sciences: 5.8.2 / Yan Zhuitin. Sankt-Peterburg = St. Petersburg. 2023; 328 p. (In Russ.)
Kabakhidze E. L. Conflictogenicity and Academic Culture of the University Manuskript = Manuscript. 2021; 8: 1637-1641. (In Russ.)
Kozhevnikov D. N. From learning models to assimilation models. Vestnik Moskovskogo universiteta. Seriya 20. Pedagogicheskoye obrazovaniye = Bulletin of Moscow University. Series 20. Pedagogical education. 2013; 4: 50-60. (In Russ.)
Kuteinikov D. L., Izhaev O. A., Zenin S. S., Lebedev V. A. Cyber-physical, cyber-biological and artificial cognitive systems: essence and legal properties. Rossiyskoye pravo: obrazovaniye, praktika, nauka = Russian law: education, practice, science. 2019; 3 (111): 75-79. (In Russ.)
Lebedeva M. Yu., Wu Do. Formation of the communicative environment of a synchronous online lesson in the Russian language in Chinese groups. Rusistika = Russistics. 2023; 2: 148-162. (In Russ.)
Lian Sh. Study of the balance of the regional ecosystem of higher education in China. Sotsial'no-politicheskiye nauki = Social and political sciences. 2021; 5: 115-129. (In Russ.)
Minkina F. F. On the problem of teaching cultural issues in general history at the university. Kazanskaya nauka = Kazan science. 2012; 11: 285-287. (In Russ.)
Naletova I. V., Prokhorov A. V. Transformation of the Values of Academic Culture in the Context of Globalization. Analitika kul'turologii = Analytics of Cultural Studies. 2009; 15: 13-16. (In Russ.)
Oganyan A. A., Khloptsov D. M. Transformation of the Global Academic Environment: Mechanisms and Socio-Economic Consequences. Vestnik Tomskogo gosudarstvennogo universiteta. Ekonomika = Bulletin of Tomsk State University. Economics. 2018; 42; 22-40. (In Russ.)
Pavlenko T. S. The Concept of "Content": Typology, Types and Technology of Obtaining Didactic Content in the Educational Process. Izvestiya VGPU = Bulletin of VSPU. 2017; 10 (123): 31-35. (In Russ.)
Piroglanov Sh. Sh., Berezhnoy N. A., Garkovenko A. E. Academic freedoms in higher education as a predictor of success and constructivism. Pedagogicheskiy vestnik = Pedagogical Bulletin. 2022; 25: 51-53. (In Russ.)
Samolyanov O. A. Principles of human-centeredness in modern Russia: social and philosophical analysis. Sotsial'no-gumanitarnyye znaniya = Social and humanitarian knowledge. 2024; 3: 214-218. (In Russ.)
Ahuvia A. Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analyses to Address Issues of Pragmatic and Theoretical Concern. Social Indicators Research. 2001; 54(2): 139-172.
Balatsky E. V., Ekimova N. A. Customer Centricity Concept in Russian Higher Education: Implementation Practice and Expansion Prospects. Social area. 2023; 9 (2). DOI 10.15838/sa.2023.2.38.6. Available from: http://socialarea-journal.ru/article/29645?_lang=en [Accessed: 20.02.2023].
Burhanuddin B., Ben F., Supriyanto A., Sunandar A., Sunarni S., Sumarsono R. Effects of university organizational culture on student academic behavior in Indonesia. International Journal of Educational Management. 2024: 38(3). DOI 10.1108/IJEM-11-2023-0553.
Folabit N., Jita L. Academics' Professional Identity: Conflicting Personal Values of Academics and Institutional Culture. Interdisciplinary Journal of Sociality Studies. 2024; 4: 1-13.
Jalaludin, Dodi & Syah, Muhibbin & Nursobah, Asep & Suhartini, Andewi. Academic Culture and Students' Scientific Attitudes in Improving the Quality of Higher Education: Research at the Indonesian Institute of Education and Garut University. Jurnal Impresi Indonesia. 2024; 3: 590-598.
Cos F. Dc. Jr., Diokno J., Respito L., Esteron Th., Gonzales Ch. The Culture of Digital Academic Commissions: Exploratory Research. International Multidisciplinary Research Journal. 2023; 5: 238-244.
Litau E., Sologub A. The concept of human-centricity as a basis for digital and value transformation in the management of modern entrepreneurial projects. Economics and Management. 2024; 30: 728-739.
Mendoza P., Berger J. B. Academic Capitalism and Academic Culture: a Case Study. Education Policy Analysis Archives. 2008; 16(23): 1-24.
Sihite O., Sinaga P., Hidayat D., Sijabat R. The Effect of Academic Culture and Collaborative Culture as Collaborative Academic Culture to Improve Innovative Behavior in Universities. Jurnal Aplikasi Bisnis dan Manajemen. 2023; 9. DOI 10.17358/jabm.9.1.1.
Tikhonova E., Kosycheva M., Kasatkin P. Exploring Academic Culture: Unpacking its Definition and Structure (A Systematic Scoping Review). Journal of language and Education. 2023; 9: 151-168.
Tran Q. A cross-cultural comparison of organizational culture: evidence from academic libraries in Vietnam and China. Global Knowledge, Memory and Communication. 2023.
Wasyluk P., Kucner A. Customer-centricity in Designing: Application of Design Thinking Methodology in Creating Educational Solutions at the University of Warmia and Mazury in Olsztyn. European Research Studies Journal. 2021; 14: 84-95.
Article
Received: 25.12.2024
Accepted: 22.04.2025
Citation Formats
Other cite formats:
APA
Salogub, A. M., & Radzhabov, R. G. (2025). Academic culture of a modern university: forms of subjectivity and the Artificial Intelligence component. Humanities of the South of Russia, 14(2), 116-130. https://doi.org/10.18522/2227-8656.2025.2.9
Section
HIGHER EDUCATION: PROBLEMS AND PROSPECTS




