Transformation of intersubjectivity in social media

Objective of the study is to identify the specific features of intersubjectivity formed in the social network environment, in comparison with its pre-digital forms. Methodological basis of the study is a comparative analysis of classical philosophical concepts of intersubjectivity (E. Husserl, M. Merleau-Ponty, M. Buber, J.-P. Sartre) and critical digital media theory. Social media are viewed not as neutral tools, but as a new anthropological environment. Results of the study. The authors conclude that networked intersubjectivity represents a fundamentally new mode of existence. Its key determinants are: the algorithmic mediation of encounters with the Other; the substitution of a shared lifeworld for personalized content streams; the metrical assessment of social connections, performativity and self-monitoring; the reduction of complex dialogue to a truncated set of standardized responses. The unique event of "encounter" (I-Thou) is displaced by fragmented acts of communication within the logic of "performance-spectator," and the Other's otherness is reduced to a source of data or content. The scientific novelty of this work lies in its systematic description of how the technical determinants of platforms transform the foundations of social existence. In conclusion the authors outline the prospects for further study of practices of digital resistance as attempt to preserve the human dimension of communication. Prospects of the study. The prospects for further research on this issue are seen in several directions, but the most significant is the analysis of practices of digital asceticism and resistance (digital resistance) (Lyon, 2017) as conscious attempts to restore the immediacy of communication and create non-commercialized spaces of encounter. The study of these practices is not only an academic task, but also a necessary contribution to finding ways to preserve the human dimension of communication in an era of aggressive digitalization.