Political advertising in the context of political identity
How to Cite
Zhade Z.A., Khuako Z.Y. Political advertising in the context of political identity. Humanities of the South of Russia. 2017. Vol. 6. No. 2. P. 66-78. (in Russ.).
Abstract
The article explains the growing importance of political marketing and advertising in modern information and communication technologies in the process of political decision-making. Special attention is paid to the peculiarities of advertising in politics in the context of political identity. Advocacy and marketing technologies in which the leading role is given to political advertising is discussed.
Keywords:
political advertising, political identity, political marketing, political communication, informational political market, political competition, PR technologies
References
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Vlast', zerkalo ili sluzhanka? Enciklopediya zhizni sovremennoy rossiyskoy zhurnalistiki. M.: Soyuz zhurnalistov Rossii, 1998. 248 p.
Z.A. Zhade. Politiko-pravovaya identichnost' kak slozhnosostavnoy kontsept // Vestnik Adygeyskogo gosudarstvennogo universiteta. Regionovedenie: filosofiya, istoriya, sotsiologiya, yurisprudentsiya, politologiya, kul'turologiya. 2015. Vyp. 2. P. 331–337.
Konstitutsiya Rossiyskoy Federatsii. M. : Omega-L, 2016. 64 p.
M.N. Maleina. Pravovye aspekty politicheskoy reklamy // Gosudarstvo i pravo. 1994. № 10. P. 151–159.
B. Rassel. Vlast'. Sotsial'nyy analiz // Antologiya mirovoy politicheskoy mysli. M. : Mysl', 1997. T. 2. P. 159–174.
I.S. Semenenko. Politicheskaya identichnost' // Politicheskaya identichnost' i politika identichnosti : v 2 t. T. 1 : Identichnost' kak kategoriya politicheskoy nauki : slovar' terminov i ponyatiy / otv. red. I.S. Semenenko. M. : ROSSPEN, 2012. P. 89–92.
Sovetskaya pechat' v dokumentakh. M. : Gospolitizdat, 1961. 560 p.
A.I. Solov'ev. Politologiya: Politicheskaya teoriya, politicheskie tekhnologii. M. : Aspekt Press, 2004. 559 p.
Yu. Khabermas. Filosofskiy spor vokrug idei demokratii // Antologiya mirovoy politicheskoy mysli. M. : Mysl', 1997. T. 2. P. 765–781.
Y. Shumpeter. Kapitalizm, sotsializm i demokratiya // Antologiya mirovoy politicheskoy mysli. M. : Mysl', 1997. T. 2. P. 221–233.
Citation Formats
Other cite formats:
APA
Zhade, Z. A., & Khuako, Z. Y. (2017). Political advertising in the context of political identity. Humanities of the South of Russia, 6(2), 66-78. Retrieved from https://www.jour.fnisc.ru/index.php/hsr/article/view/5086
Section
CULTURE AND GLOBALIZATION
