Commodification as the Factor of the Integrity Formation of Personality in Modern Cosial and Cultural Context
How to Cite
Nikitina A.A. Commodification as the Factor of the Integrity Formation of Personality in Modern Cosial and Cultural Context. Humanities of the South of Russia. 2017. Vol. 6. No. 6. P. 182-190. DOI: https://doi.org/10.23683/2227-8656.2017.6.15 (in Russ.).
Abstract
The article examines the actual problem of the formation of personality in modern social and cultural conditions. The aim is to consider the influence of the commodification of culture on the individual's mental state and his self-determination in society. The reason of the anthropological crisis, that is determined by the loss of identity and integrity of personality, consists in transformation of world view options. The culture has the meaningfulness in the maintenance of integrity, but subject to alteration of filling her senses. Such processes, as fragmentation and rationalization served to the loss of integrity of culture and personality. The process of commodification of culture becomes important, the role of that in transformation and becoming of modern type of personality is huge. It is also important that the ambiguous process of commodification requires the necessary change of relation of individual to his results that give to possibility for deeper comprehension and self-determination.
Keywords:
harmony, identity, commodification, culture, world view, rationalization, "market personality", fragmentation, integrity
References
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Yung K.G. Arhetip i simvol [Elektronnyiy resurs]. URL: http://royallib.com/ book/yung_karl/arhetip_i_simvol.html (data obrashcheniya: 11.05.2016).
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Fromm E. Imet ili byit? / per. s angl. E.M. Telyatnikovoy. M.: AST, 2014. 320 p.
Citation Formats
Other cite formats:
APA
Nikitina, A. A. (2017). Commodification as the Factor of the Integrity Formation of Personality in Modern Cosial and Cultural Context. Humanities of the South of Russia, 6(6), 182-190. https://doi.org/10.23683/2227-8656.2017.6.15
Section
CULTURE AND GLOBALIZATION
