The Axiology of Prestige and Status in the Practices of Demonstrative Consumption in Russian Social Reality
How to Cite
Pechkurov I.V. The Axiology of Prestige and Status in the Practices of Demonstrative Consumption in Russian Social Reality. Humanities of the South of Russia. 2018. Vol. 7. No. 1. P. 192-200. DOI: https://doi.org/10.23683/2227-8656.2018.1.17 (in Russ.).
Abstract
The article shows that in Russian society, the manifestation of values of prestige and status in practices of demonstrative consumption is prescribed by the fact that the consumption as a differentiating activity is determined by the system of prestige-status values. The consumption forms a certain image and lifestyle. The space of demonstrative consumption is the field of systematic production of values of prestige and status as the signs in a particular social and cultural environment.
Keywords:
axiology, social prestige, social status, demonstrative consumption, consumer society, social reality
References
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Eydman I.V. Proryv v budushchee. Sotsiologiya internet-revolyutsii. M.: OGI, 2007. P. 18–19.
Bodriyyar Zh. Sistema veshchey. M.: Rudomino, 1995. P. 24–54.
Stepanov O.V. Prestizh lichnosti v usloviyakh transformatsii rossiyskogo obshchestva : avtoref. dis. … d-ra sotsiol. nauk. Rostov n/D., 2004.
Terin V.P. Massovaya kommunikatsiya. Issledovanie opyta Zapada. M.: MGIMO MID RF, 2002.
Veblen T. Teoriya prazdnogo klassa: ekonomicheskoe issledovanie institutsiy / per. s angl.; vstup. S. G. Sorokinoy. M.: Progress, 1984. P. 73.
Andreeva A.N., Bogomolova L.N. Mar-keting roskoshi: sovremennaya interpretatsiya i bazovye kontseptsii. Chast' 1 // Brend-menedzhment. 2008. № 2 (39). P. 81.
Shaydakova N.V. Demonstrativnoe potreblenie podrostkov v prostranstve sovremennoy shkoly // Izvestiya Akademii upravleniya: teoriya, strategii, innovatsii. 2011. № 5. P. 72–73.
Starkov S. Uzok krug ikh, i bezumno daleki oni ot naroda. Problemy issledovaniya rynka roskoshi v Rossi i [Elektronnyy resurs]. URL: http://www.4p.ru/main/2008/ (data obrashcheniya: 01.03.2017).
Andreeva A.N., Bogomolova L.N. Marketing roskoshi: sovremennaya interpretatsiya i bazovye kontseptsii. Chast' 2 // Brend-menedzhment. 2008. № 3 (40). P. 140.
Echevskaya O.G. Sotsial'no-ekonomicheskiy status i materialistichnost' kak osnovaniya razlichiy v potreblenii gorodskogo naseleniya Rossii : avtoref. dis. … kand. sotsiol. nauk. Novosibirsk, 2010.
Citation Formats
Other cite formats:
APA
Pechkurov, I. V. (2018). The Axiology of Prestige and Status in the Practices of Demonstrative Consumption in Russian Social Reality. Humanities of the South of Russia, 7(1), 192-200. https://doi.org/10.23683/2227-8656.2018.1.17
Section
SOCIAL STRUCTURE AND SOCIAL INSTITUTIONS IN MODERN SOCIETY
