The Essence and Importance of the Communicative Activity of the Commercial Company
How to Cite
Khoreva E.S. The Essence and Importance of the Communicative Activity of the Commercial Company. Humanities of the South of Russia. 2018. Vol. 7. No. 3. P. 165-178. DOI: https://doi.org/10.23683/2227-8656.2018.3.13 (in Russ.).
Abstract
The article is devoted to the links and importance of communication activities in a modern commercial company and above all, to the advertising, which as an economic phenomenon has an impact on participants in economic relations and builds close interaction between producers and consumers.
Keywords:
commercial sector, economic communications, advertising, manipulation, stereotypes, public consciousness
References
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Cooley C. (1994). Public organization. Texts on the history of sociology of the XIX-XX centuries. Moscow: Nauka. 379 p.
Lebedeva L.V. (2013). Psychology of Advertising. Moscow: FLINTA. 126 р.
Luhmann N. (2005). The reality of the mass media. Moscow: Praxis. 256 p.
Luhman N. (1995). What is communication? Sotsiologicheskiy zhurnal. No. 3. P. 114-124.
Matsumoto D. (2003). Psychology and Culture. Available at: http:// www.gumer.info/ bibliotek_Buks/Psihol/Mats/14.php.
Moriati S., Bernet Dzh. (2001). Marketing communications. An integrated approach. St. Petersburg: Piter. 864 p.
Nazarov M.M. (2004). Lecture material on the course "Marketing communications: theory, management and practice".
Nazarov M.M. (2002). Mass communication in the modern world: the methodology of analysis and the practice of research. Moscow: URSS. 233 p.
Percy L., Elliot R. (2007). Development of a holistic program of marketing communications (Part 1). Advertising. Theory and practice. No. 4. P. 222-235.
Advertisers (2013). The advertising industry. Available at: http://adindustry.ru/ doc/1157.
Stadnichuk B. (2015). Socrates: teacher, philosopher, warrior. Moscow: Mann, Ivanov and Ferber. 180 p.
Federal Law "On Advertising" of 13.03.2006 N 38.
Advertising functions (2013). The advertising industry. Available at: http:// adindustry.ru/doc/1121.
Lasswell H. D. (1948). The structure and function of communication in society. In: Bryson, (Ed.) The Communication of Ideas. New York: Harper and Brothers.
Cooley C. (1994). Public organization. Texts on the history of sociology of the XIX-XX centuries. Moscow: Nauka. 379 p.
Lebedeva L.V. (2013). Psychology of Advertising. Moscow: FLINTA. 126 р.
Luhmann N. (2005). The reality of the mass media. Moscow: Praxis. 256 p.
Luhman N. (1995). What is communication? Sotsiologicheskiy zhurnal. No. 3. P. 114-124.
Matsumoto D. (2003). Psychology and Culture. Available at: http:// www.gumer.info/ bibliotek_Buks/Psihol/Mats/14.php.
Moriati S., Bernet Dzh. (2001). Marketing communications. An integrated approach. St. Petersburg: Piter. 864 p.
Nazarov M.M. (2004). Lecture material on the course "Marketing communications: theory, management and practice".
Nazarov M.M. (2002). Mass communication in the modern world: the methodology of analysis and the practice of research. Moscow: URSS. 233 p.
Percy L., Elliot R. (2007). Development of a holistic program of marketing communications (Part 1). Advertising. Theory and practice. No. 4. P. 222-235.
Advertisers (2013). The advertising industry. Available at: http://adindustry.ru/ doc/1157.
Stadnichuk B. (2015). Socrates: teacher, philosopher, warrior. Moscow: Mann, Ivanov and Ferber. 180 p.
Federal Law "On Advertising" of 13.03.2006 N 38.
Advertising functions (2013). The advertising industry. Available at: http:// adindustry.ru/doc/1121.
Lasswell H. D. (1948). The structure and function of communication in society. In: Bryson, (Ed.) The Communication of Ideas. New York: Harper and Brothers.
Citation Formats
Other cite formats:
APA
Khoreva, E. S. (2018). The Essence and Importance of the Communicative Activity of the Commercial Company. Humanities of the South of Russia, 7(3), 165-178. https://doi.org/10.23683/2227-8656.2018.3.13
Section
ECONOMY AND MANAGEMENT
