The Paradigm Shift in the Emerging Media-Landscape: Trends and Approaches to Understanding
How to Cite
Abovyan A.V. The Paradigm Shift in the Emerging Media-Landscape: Trends and Approaches to Understanding. Humanities of the South of Russia. 2018. Vol. 7. No. 6. P. 67-77. DOI: https://doi.org/10.23683/2227-8656.2018.6.5 (in Russ.).
Abstract
The article analyzes the transformation trends of the media landscape in modern Russia. The necessity of rethinking the processes occurring in the information and communication space, providing a new understanding of the relationship between actors, sources and channels of communication is shown. It is shown that tectonic shifts occur in the nature of content consumption. Users continuously form discourse, reframe content, express opinions, assessments and recommendations. The paper reveals the tendency of information space to self-organaise around so called “knowledge managers” perceived as authoritative, representatives of the community that generate and / or verify the accuracy and quality of the content. The boundaries between the journalist and the audience are blurred, only multilateral information interaction remains, where everyone contributes to the general discourse. Users also create such experts for themselves, whose opinions will be reference point for them when interacting with huge flows of information, which will allow them to systematize and reduce the effect of information noise.
Keywords:
media landscape, information and communication technologies, Web 3.0, “knowledge manager”, social networks, mass media
References
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Latour, B. (2014). Rebuilding social. M.: HSE.
Ryazanova, L.V. (2018). The development of mass self-communication in the framework of the web-technological approach. Gumanitarnie nauki. Vestnik Finansovogo Universiteta, 4. (in Russian).
Frolova, A.S. (2018). The impact of new media on the transformation of the communicative practices of servicemen in the context of mediatization of society. Socialno-gumanitarnie znaniya, 7, 42-48. (in Russian).
Bradshaw, P. (2012). Social Media and News. Mapping Digital Media, Reference. Series 15, Open Society Foundations. Available at: https:// www.opensocietyfoundations.org/ reports/mapping-digital-media-social-media-and-news.
Dean, J. (2010). Blog theory. Cambridge, UK: Polity Press.
Kaul, V. (2012). Changing Paradigms of Media Landscape in the Digital Age. Changing Paradigms of Media Landscape in the Digital Age. Available at: https:// www.omicsonline. org/open-access/changing-paradigms-of-media-landscape-in-the-digital-age-2165-7912.1000 110.pdf.
Praprotnik, T. (2015). From Anonymity to Self-Disclosure; recontextualisation of communication in new media. Innovative Issues and Approaches in Social Sciences, 8, 1, 128-141.
Rosen, J. (2006). The People Formerly Known as the Audience. PressThink. Available at: http://archive.pressthink.org/2006/06/27/ ppl_frmr.html.
Rückriem, G., Ang-Stein, C., Erdmann, J. W. (2010). Understanding media revolution how digitalization is to be considered. Leicht veränderte und erweiterte Fassung unseres Vortrags auf der Summer School in Helsinki. 23-25 Mai.
TV and Media (2017). A consumer-driven future of media. An Ericsson Consumer and Industry Insight Report. October, 2017. Available at: https:// www.ericsson.com/assets/local/ trends-and-insights/consumer-insights/consu merlab/reports/tv-media-2017-consumer-and-industry-insight-report.pdf.
Vobič, I., Dahlgren, P. (2013). Reconsidering Participatory Journalism in the Internet Age. Medijska istraživanja, 19, 2, 9-30.
Zhao, S., Grasmuck, S., Martin, J. (2008). Identity construction on Facebook: Digital empowerment in anchored relationships. Computers in Human Behavior, 24, 1816-1836.
Citation Formats
Other cite formats:
APA
Abovyan, A. V. (2018). The Paradigm Shift in the Emerging Media-Landscape: Trends and Approaches to Understanding. Humanities of the South of Russia, 7(6), 67-77. https://doi.org/10.23683/2227-8656.2018.6.5
Section
CULTURE AND GLOBALIZATION
