Consumerist Dimension of the Students’ Gastronomic Culture

  • Lyudmila V. Klimenko Higher School of Business, Southern Federal University, Rostov-on-Don lucl@yandex.ru
  • Sergey G. Goryaynov Higher School of Business, Southern Federal University, Rostov-on-Don gors67@yandex.ru
  • Pavel E. Budaev Higher School of Business, Southern Federal University, Rostov-on-Don pavelbudaev@list.ru
How to Cite
Klimenko L.V., Goryaynov S.G., Budaev P.E. Consumerist Dimension of the Students’ Gastronomic Culture. Humanities of the South of Russia. 2018. Vol. 7. No. 6. P. 96-104. DOI: https://doi.org/10.23683/2227-8656.2018.6.8 (in Russ.).

Abstract

The article reviews the results of a sociological study of the gastronomic culture of students in terms of their orientations towards consumerism. The students' orientations on prestige and brand identity in food consumption, as well as their fashion trends in food consumption are analyzed. The results of the study showed that consumerism is not currently the defining trend in the gastronomic culture of the students surveyed. Consumer attitudes of the young people surveyed in the food market are characterized by the dominance of pragmatic orientations with a pronounced orientation towards healthy eating. Prestigious consumption is realized mainly during holidays and celebrations and most often has a functional (quality of goods, their uniqueness) and social (life style design) character.
Keywords:
gastronomic culture, student youth, con-sumer behavior, gastronomic practices, food market

Author Biographies

Lyudmila V. Klimenko, Higher School of Business, Southern Federal University, Rostov-on-Don
Doctor of Sociological Sciences, Associate Professor, Professor 
Sergey G. Goryaynov, Higher School of Business, Southern Federal University, Rostov-on-Don
Candidate of Historical Sciences, Associate Professor, Head
Pavel E. Budaev, Higher School of Business, Southern Federal University, Rostov-on-Don
Candidate of Sociological Sciences, Associate Professor

References

Goryaynov, S.G. (2011). Gastronomy tour-ism. Textbook for students. Rostov-on-Don: SFEDU. Part 1.



Goryaynov, S.G. (2018). Innovative tech-nologies for the development of domestic tourism in the South of Russia. Upravlenie ekonomicheskimi sistemami, 6 (112). (in Rus-sian).



Kapkan, M.V. (2010). The phenomenon of gastronomic culture: the specificity of the forms of representation (on the example of Russia of the XIX-XX centuries). (Abstract, Candidate Dissertation, Ekaterinburg).



Sorokina, A.V. (2010). Technologies of in-fluence on consumer behavior of student youth. Sociologicheskie issledovaniya, 2. (in Russian).



Sokhan, I.V. (2011). Gastronomic culture of a globalizing society - problems and pro-spects. Definitions of culture. A collection of works of participants of the All-Russian semi-nar of young scientists. Tomsk, 9.
Citation Formats
Other cite formats:

APA
Klimenko, L. V., Goryaynov, S. G., & Budaev, P. E. (2018). Consumerist Dimension of the Students’ Gastronomic Culture. Humanities of the South of Russia, 7(6), 96-104. https://doi.org/10.23683/2227-8656.2018.6.8
Section
CULTURE AND GLOBALIZATION