Glamorous Sociality and Demonstrative Consumption in Russian Society
How to Cite
Pechkurov I.V. Glamorous Sociality and Demonstrative Consumption in Russian Society. Humanities of the South of Russia. 2019. Vol. 8. No. 2. P. 214-221. DOI: https://doi.org/10.23683/2227-8656.2019.2.17 (in Russ.).
Abstract
The article shows that the positioning of demonstrative consumption in Russian social reality is linked to the phenomenon of glamor, which is a mentality, style and way of life, emphasizing the focus on prestige and status, and reflecting the contradictions of the sharp transition from ascetic consumption of the Soviet era to the overconsumption. Demonstrative and outsideness consumption construct the basis of glamor, which inevitably implies publicity, clarity, and ostentatious demonstration, with the demonstrative external environment. At the same time, the very phenomenon of glamor in the coordinates of consumption is closely linked to such types of demonstrative and outsideness consumption, such as the acquisition of luxury goods, shopping, defiantly conspicuous consumption of leisure and others. The glamor discourse is an essential phenomenon of modern social reality as a reality threatening the spiritual security of Russian society.
Keywords:
glamor, glamorous sociality, consumption, demonstrative consumption, social reality
References
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Zvereva, V. (2006). Call signs of glamor. Glamor: cultural expansion or a new ideology? Iskusstvo kino, 11. (in Russian).
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The history of glamor. Available at: https://vuzlit.ru/491041/istoriya_vozniknoveniya_glamura.
Klimenko, O.M. (2004). Fashion as a strategy to have fun. In Fenomen udovol'stviya v kul'ture. Mater. mezhdunar. nauch. foruma 6 - 9.04.2004 g. SPb.: Tsentr izucheniya kul'tury, 353.
Rakhmaninova, M.D. (2011). Glamor discourse as a sign system of social reality. Available at: http:// new.runivers.ru/ philosophy/logosphere/58583/.
Savel'eva, O.O. (2009). Advertising images and memory construction of the past In Kul'turnoe nasledie: ot proshlogo – k budushchemu. T. 6: Fundamental'nye problemy kul'turologii. M. : Novyy khronograf; SPb.: Eydos, 105-118.
Savel'eva, O.O. (2006). Sociology of advertising exposure. (Doctoral Dissertation, Moscow).
Vereshchagina, A.V., Gnatyuk, M.A., Pechkurov, I.V., Gegel, L.A., Kazakova, E.O. (2018). The Sociocultural Determinants of Conspicuous Consumption in Russian Society in the Context of Spiritual Crisis. The Turkish Online Journal of Design, Art and Communication, 8, 2244-2251.
Gudova, M.Yu. (2012). Soviet chic and Russian glamor as two patterns of consumption and imagination of everyday life. Available at: http://www.genderstudies.info/.
National Strategy Council Report. Available at: http://do.gendocs.ru/ 2011/.
Zvereva, V. (2006). Call signs of glamor. Glamor: cultural expansion or a new ideology? Iskusstvo kino, 11. (in Russian).
Ivanov, D.V. (2008). Glam Capitalism. SPb.: Peterburgskoe vostokovedenie, 176 p.
The history of glamor. Available at: https://vuzlit.ru/491041/istoriya_vozniknoveniya_glamura.
Klimenko, O.M. (2004). Fashion as a strategy to have fun. In Fenomen udovol'stviya v kul'ture. Mater. mezhdunar. nauch. foruma 6 - 9.04.2004 g. SPb.: Tsentr izucheniya kul'tury, 353.
Rakhmaninova, M.D. (2011). Glamor discourse as a sign system of social reality. Available at: http:// new.runivers.ru/ philosophy/logosphere/58583/.
Savel'eva, O.O. (2009). Advertising images and memory construction of the past In Kul'turnoe nasledie: ot proshlogo – k budushchemu. T. 6: Fundamental'nye problemy kul'turologii. M. : Novyy khronograf; SPb.: Eydos, 105-118.
Savel'eva, O.O. (2006). Sociology of advertising exposure. (Doctoral Dissertation, Moscow).
Vereshchagina, A.V., Gnatyuk, M.A., Pechkurov, I.V., Gegel, L.A., Kazakova, E.O. (2018). The Sociocultural Determinants of Conspicuous Consumption in Russian Society in the Context of Spiritual Crisis. The Turkish Online Journal of Design, Art and Communication, 8, 2244-2251.
Citation Formats
Other cite formats:
APA
Pechkurov, I. V. (2019). Glamorous Sociality and Demonstrative Consumption in Russian Society. Humanities of the South of Russia, 8(2), 214-221. https://doi.org/10.23683/2227-8656.2019.2.17
Section
SOCIAL STRUCTURE AND SOCIAL INSTITUTIONS IN MODERN SOCIETY
