Ethos of Consumerism in the Context of the Political Deideologization of Modern Russian Youth
How to Cite
Vodenko K.V., Chernykh S.S., Vikulov A.K. Ethos of Consumerism in the Context of the Political Deideologization of Modern Russian Youth. Humanities of the South of Russia. 2019. Vol. 8. No. 3. P. 41-51. DOI: https://doi.org/10.23683/2227-8656.2019.3.4 (in Russ.).
Abstract
The article considers the ethos of consumerism as a political de-ideologization of the Russian youth in the context of the expansion of consumer values and leading trends in global development. In this regard, the socio-political orientations of modern Russian youth were analyzed through the prism of the institutionalization of consumption and its transformation into an important factor of politics. It is noted that consumption in the youth environment acts in various forms, including leisure, which plays a significant role in the formation of social identity and the growing generation experiencing the freedom of expression. In conclusion, the article concludes that the consumption ethos is rather deeply rooted in the public minds of young Russians, and mass consumption itself has acquired the character of key social value, which may even lead to the reverse re-ideologization of young people and protest sentiments in the event of a sharp or prolonged decline in access to it.
Keywords:
ethos of consumerism, consumer society, deideologization, reideologization, youth, conformism, class compromise, late capitalism, freedom of the network Internet
References
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Sheregi, F.E. (2013). Rossiyskaya molodezh': nastroenie, ozhidaniya, tsennostnye orientatsii. M.: Tsentr sotsiologicheskogo prognozirovaniya i marketinga.
Vikulov, A.K. (2016). Sotsial'no-politicheskie orientatsii rossiyskoy molodezhi: osobennosti formirovaniya i razvitiya v obshchestve potrebleniya. M.: Rusayns.
Il'in, V.I. (2005). Obshchestvo potrebleniya: teoreticheskaya model' i rossiyskaya real'nost'. Mir Rossii, 14, 2, 3-40. (in Russian).
Kozyreva, P.M., Nizamova, A.E., Smirnov, A.I. (2014). Potreblenie i dosug molodezhi v Rossii. Rossiya i Kitay: molodezh' XXI veka. M.: Novyy khronograf, 149-169.
Luk'yanov, V.M. (2010). Opyt aksiologicheskogo issledovaniya obshchestva potrebleniya. Voronezh: VGPU.
Parsons, T. (2002). O strukture sotsial'nogo deystviya. M.: Akademicheskiy proekt.
Sorokin, P.A. (1992). Chelovek. Tsivilizatsiya. Obshchestvo. M.: Politizdat.
Toshchenko, Zh.T. (2016). Grazhdanskoe obshchestvo kak ob"ekt sotsiologii zhizni. Gumanitariy Yuga Rossii, 5, 50-62. (in Russian).
Fuko, M. (2010). Rozhdenie biopolitiki. Kurs lektsiy, prochitannykh v Kollezh de Frans v 1978-1979 uchebnom godu. SPb.: Nauka.
Khabermas, Yu. (2007). Tekhnika i nauka kak «ideologiya». M.: Praksis.
Sheregi, F.E. (2013). Rossiyskaya molodezh': nastroenie, ozhidaniya, tsennostnye orientatsii. M.: Tsentr sotsiologicheskogo prognozirovaniya i marketinga.
Citation Formats
Other cite formats:
APA
Vodenko, K. V., Chernykh, S. S., & Vikulov, A. K. (2019). Ethos of Consumerism in the Context of the Political Deideologization of Modern Russian Youth. Humanities of the South of Russia, 8(3), 41-51. https://doi.org/10.23683/2227-8656.2019.3.4
Section
MODERN RUSSIAN SOCIETY
