Ideology and Practice of Demonstrative Consumption in Russia in the Conditions of Archaization of Mass Consciousness
How to Cite
Vorobyov G.A., Kumykov A.M., Pusko V.S., Agapova E.A. Ideology and Practice of Demonstrative Consumption in Russia in the Conditions of Archaization of Mass Consciousness. Humanities of the South of Russia. 2019. Vol. 8. No. 4. P. 90-101. DOI: https://doi.org/10.23683/2227-8656.2019.4.10 (in Russ.).
Abstract
Demonstrative consumption as a model of social behavior penetrated into the very fabric of social relations, becoming a mass practice and an acceptable model of behavior. What is so attractive in the demonstrative consumption to those who use it in their consumer practices? Why is it gaining such rapid spread in Russia among various segments of the population and age groups? What is the social attraction and strength of the ideology of demonstrative consumption? How is demonstrative consumption related to archaic trends in the development of modern Russian society? The authors try to give answers to these and other questions in this article by expanding the logic of research in such a way that the phenomena under study appear as interconnected by mutual influence. The strengthening of the position of archaization in the mass consciousness of the Russian population contributes to the wider dissemination of practices of demonstrative consumption as simplified, understandable, predictable in a complex society, and these practices, in turn, "block" in the mass consciousness the very possibility of adopting and implementing more complex, innovative, creative ways of solving social objectives and problems, since their influence on the scale of society as a whole is characterized in terms of spiritual and intellectual degradation.
Keywords:
consumption, demonstrative consumption, ideology, ideology of demonstrative consumption, archaization, mass consciousness, archaization of mass consciousness
References
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Rostovtseva, L.I., Miroshina, E.Yu. (2012). Demonstrative consumption and glamor in the modern economy. Izvestiya TulGU. Ekonomicheskiye i yuridicheskiye nauki, 1-1, 504-512. (in Russian).
Sorokoletova, A.O. (2017). Fashion as a factor of youth consumer behavior. Vestnik Tambovskogo universiteta. Obshchestvennyye nauki, 3, 3 (11), 88-92. (in Russian).
Fromm, E. (2006). “To have” or “to be”. Trans. from Germ. by E. Telyatnikova. M.: AST Moskva.
Tsymbal, E.A. (2018). Self-realization and personal creativity in a consumer society. Nauchnaya mysl' Kavkaza, 2 (94), 26-28. (in Russian).
The more everything changes, the more everything remains constant. VTsIOM. 2016. Press release No. 3032. Available at: https:// wciom.ru/index.php?id=236&uid=115572.
Shaydakova, N.V. (2014). Gender analysis of demonstrative consumption among high school and university students. Zhenshchina v rossiyskom obshchestve, 3, 53-61. (in Russian).
Shtompel, L.A., Shtompel, O.M. (2010). Archaization of modern culture: necessity or accident? Tsennosti i smysly, 1 (4), 34-42. (in Russian).
Bekarev, A.M., Pak, G.S. (2017). Consumption without needs? Nauka. Mysl', 4, 92-95. (in Russian).
Vasilovskaya, E.A. (2016). Self-reproduction of a consumer society in the 20th century: theoretical analysis. Vestnik Severnogo (Arkticheskogo) federal'nogo universiteta. Gumanitarnyye i sotsial'nyye nauki, 4, 57-63. (in Russian).
Vorozheikin, S.I. (2015). Becoming a habit: demonstrative consumption, usual action and standard of living. Gumanitarnyye, sotsial'no-ekonomicheskiye i obshchestvennyye nauki, 6-1, 134-136. (in Russian).
Glinchikova, A.G., Sineokaya, Yu.V., Stepanyants, M.T. (2017). Archaization: turning back or mobilizing for the future? Filosofskiy zhurnal, 3, 133-152. (in Russian).
Gorshkov, M.K. (2016). Russian socium in the conditions of crisis development: contextual approach. Sotsiologicheskiye issledovaniya, 12. (in Russian).
Grif, M.R. (2014). Culture of consumer behavior of Russians. Teoriya i praktika obshchestvennogo razvitiya, 2, 150-153. (in Russian).
Zarubina, N.N. (2013). The simplification of mass social practices as a vector of transformation of everyday life in a complex society. Istoricheskaya psikhologiya i sotsiologiya istorii, 2, 29-45. (in Russian).
Ivanova, M.V. (2008). Consumerism ideology as a phenomenon of modern liberal democratic society. Vestnik ZabGU, 4, 16-22. (in Russian).
Ilyin, A.N. (2016). Consumer society and consumer infrastructure. Chelovek v mire kul'tury, 1, 48-58. (in Russian).
Kozyrev, G.I. (2017). Consumer society as a system of social control. Vestnik RGGU. Filosofiya. Sotsiologiya. Iskusstvovedeniye, 4-1 (10), 30-37. (in Russian).
Kuznetsova, A.S. (2016). Consumer behavior of the youth of Moscow. Vlast', 8, 214-217. (in Russian).
Kumykov, A.M., Sitnikov, A.P. (2019). Archaization in the practices of education in modern Russian society. Gumanitariy Yuga Rossii, 1, 261-269. (in Russian).
Lamazhaa, Ch.K. (2013). Concepts of the archaization of society in domestic social science. Znaniye. Ponimaniye. Umeniye, 4, 33-41. (in Russian).
Mental programs and modal models of social behavior in the South of Russia. (2017). A.V. Lubsky (Ed.). M.: Sotsial'no-gumanitarnyye znaniya.
Lubsky A.V., Kolesnykova E.Y., Lubsky R.A. (2016). Normative Type of Personality and Mental Matrix of Social Behavior in Russian Society. Indian Journal of Science and Technology, 9/36, 102–123
Miroshina, E.J. (2017). Consumer society: criticism and ways of transformation. Izvestiya TulGU. Gumanitarnyye nauki, 2, 105-112. (in Russian).
Most troubling problems. Available at: https://www.levada.ru/2018/04/24/naibolee-trevo zhashhie-problemy-3/print/.
Pechkurov, I.V. (2018). The axiology of prestige and status in practices of demonstrative consumption in Russian social reality. Gumanitariy Yuga Rossii, 1, 192-200. (in Russian).
Pechkurov, I.V. (2019). Glamorous sociality and demonstrative consumption in Russian society. Gumanitariy Yuga Rossii, 2, 214-221. (in Russian).
Pomortseva, A.M. (2009). Civilization fault (challenge) and archaization of human consciousness (response). Nauka. Innovatsii. Tekhnologii, 2, 44-50. (in Russian).
Popsueva, A.A. (2016). The economic behavior of the consumer and his demonstrative characteristics. Teoriya i praktika obshchestvennogo razvitiya, 6, 23-25. (in Russian).
Postnikova, E.G. (2012). The phenomenon of self-mythologization and archaization of mass consciousness in F. M. Dostoevsky novel "Demons". Vestnik LGU im. A.S. Pushkina, 3, 24-30. (in Russian).
Radina, N.K., Shaydakova, N.V., Mokhnatkina, I.N. (2013). Demonstrative consumption of modern teenagers: socio-psychological characteristics. Sotsial'naya psikhologiya i obshchestvo, 1, 52-66. (in Russian).
Romanova, N.P., Lekontseva, K.V. (2013). Philosophical and sociological approaches to the problem of consumption: modern ideas. Vestnik ZabGU, 4, 70-76. (in Russian).
Russian society in 2017: social well-being, anxieties, hopes for the future. Available at: http://www.isras.ru/files/File/publ/rezyume_ross_obschestvo_2017.pdf.
The Russians called the main enemies of the country. Available at: https:// www.levada.ru/ 2018/01/10/rossiyane-nazvali-glavnyh-vragov-strany/.
Rostovtseva, L.I., Miroshina, E.Yu. (2012). Demonstrative consumption and glamor in the modern economy. Izvestiya TulGU. Ekonomicheskiye i yuridicheskiye nauki, 1-1, 504-512. (in Russian).
Sorokoletova, A.O. (2017). Fashion as a factor of youth consumer behavior. Vestnik Tambovskogo universiteta. Obshchestvennyye nauki, 3, 3 (11), 88-92. (in Russian).
Fromm, E. (2006). “To have” or “to be”. Trans. from Germ. by E. Telyatnikova. M.: AST Moskva.
Tsymbal, E.A. (2018). Self-realization and personal creativity in a consumer society. Nauchnaya mysl' Kavkaza, 2 (94), 26-28. (in Russian).
The more everything changes, the more everything remains constant. VTsIOM. 2016. Press release No. 3032. Available at: https:// wciom.ru/index.php?id=236&uid=115572.
Shaydakova, N.V. (2014). Gender analysis of demonstrative consumption among high school and university students. Zhenshchina v rossiyskom obshchestve, 3, 53-61. (in Russian).
Shtompel, L.A., Shtompel, O.M. (2010). Archaization of modern culture: necessity or accident? Tsennosti i smysly, 1 (4), 34-42. (in Russian).
Citation Formats
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APA
Vorobyov, G. A., Kumykov, A. M., Pusko, V. S., & Agapova, E. A. (2019). Ideology and Practice of Demonstrative Consumption in Russia in the Conditions of Archaization of Mass Consciousness. Humanities of the South of Russia, 8(4), 90-101. https://doi.org/10.23683/2227-8656.2019.4.10
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PHILOSOPHY AND SOCIETY
