Demonstrative Youth Consumption in the Context of the Expansion of the Information Society and Global Digitalization
How to Cite
Chernykh S.S., Vodenko K.V., Kovalenko A.M., Chernov I.V. Demonstrative Youth Consumption in the Context of the Expansion of the Information Society and Global Digitalization. Humanities of the South of Russia. 2019. Vol. 8. No. 5. P. 179-189. DOI: https://doi.org/10.23683/2227-8656.2019.5.15 (in Russ.).
Abstract
Through the prism of the expansion of the information society and global digitalization, the article examines the demonstrative consumption characteristic of modern Russian youth, mainly from the representatives of the middle class. In this regard, the demonstrative consumption of youth was analyzed in connection with general trends in the institutionalization of consumption as a necessary condition for the formation of identities necessary for full-fledged social maturation. It is noted that in the process of social maturity, in general rationalization of the youth consumer practices occurs, planning, saving are manifested there, and dependence on affective, toxic spending is reduced. In summary, the article concludes that as a result of the acquisition of a professional identity by young people associated with stable earnings, their consumer practices are more likely to correspond to the real situation in the class structure of society.
Keywords:
demonstrative consumption, youth sociology, consumer society, information society, Rus-sian youth, conformism, class compromise, late capitalism, global digitalization
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Gorshkov, M.K. (2017). Russian society in the context of a new reality. To the results and continuation of the sociological megaproject. M.
Kozyreva, P.M., Nizamova, A.E., Smirnov, A.I. (2014). Consumption and leisure of youth in Russia. Rossiya i Kitay: molodezh' XXI veka. M.
Kozyreva, P.M., Nizamova, A.E., Smirnov, A.I. (2013). Resources and practices of socio-economic adaptation of the Russian population. M.
Ovrutskiy, A.V. (2012). Social ontology of consumption: scientific concepts, models, consumer society. (Doctoral Dissertation, Rostov-on-Don).
Radaev, V.V. (2005). Sociology of Consumption: Key Approaches. Sotsis, 1. (in Russian).
Tulchinskiy, G.L. (2013). Total branding: Mythdesign of a postinformation society. Brands and their role in modern business and culture. SPb.
Fuko, M. (2010). The birth of biopolitics. Course of lectures delivered at the College de France in the 1978-1979 academic year. SPb.
Chuprov, V.I., Zubok, Yu.A. (2011). Sociology of Youth. M.
Sheregi, F.E. (2013). Russian youth: mood, expectations, value orientations. M.
Citation Formats
Other cite formats:
APA
Chernykh, S. S., Vodenko, K. V., Kovalenko, A. M., & Chernov, I. V. (2019). Demonstrative Youth Consumption in the Context of the Expansion of the Information Society and Global Digitalization. Humanities of the South of Russia, 8(5), 179-189. https://doi.org/10.23683/2227-8656.2019.5.15
Section
SOCIAL STRUCTURE AND SOCIAL INSTITUTIONS IN MODERN SOCIETY
