Demonstrative consumption in the context of the impact of crisis periods

Research Article
How to Cite
Pechkurov I.V. Demonstrative consumption in the context of the impact of crisis periods. Humanities of the South of Russia. 2022. Vol. 11. No. 5. P. 134-144. DOI: https://doi.org/10.18522/2227-8656.2022.5.11 (in Russ.).

Abstract

Objective of the study is to identify the impact of crisis periods (including the pandemic and the beginning of a military special operation in Ukraine) on the demonstrative consumption of Russians. The methodological basis of the research: a transdisciplinary scientific paradigm focused on overcoming disciplinary limitations and ob­taining holistic scientific knowledge about the impact of crisis periods on the demonstrative consumption of Russians. Research results. The fight against the corona­virus pandemic, the complication of the interna­tional situation and the beginning of a military special operation on the territory of Ukraine have influenced the behavior and state of value orientations of Russians. This influence contrib­utes to the formation of a tendency to displace in the future from the socio-cultural space the value bases and patterns of demonstrative con­sumption that have developed in the context of the “consumer society”, and the restoration of the regulatory and motivational functional val ues of collectivism and mutual assistance in more difficult conditions. Prospects of the study are connected with fur­ther research of the value bases and patterns of demonstrative behavior in Russian society in the context of transformational geopolitical pro­cesses.  
Keywords:
demonstrative consumption, crown crisis, “consumer society”, consumer practices, symbolic codes, values, horizontal social ties, collective self-help

Author Biography

Ilya V. Pechkurov, South Russian Branch of the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences, Rostov-on-Don, Russia
Candidate of Sociological Sciences, Senior Researcher

References

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Article

Received: 09.09.2022

Accepted: 01.12.2022

Citation Formats
Other cite formats:

APA
Pechkurov, I. V. (2022). Demonstrative consumption in the context of the impact of crisis periods. Humanities of the South of Russia, 11(5), 134-144. https://doi.org/10.18522/2227-8656.2022.5.11
Section
CULTURE AND GLOBALIZATION