Основные противоречия цифровой трансформации

doi:10.18522/2227-8656.2023.5.1

DOI: https://doi.org/10.18522/2227-8656.2023.5.1
EDN: FRYRIH

Nikolay A. Vasilyev Association of Communication Agencies of Russia, the Russian Association of Marketing Services, IAB Russia – the Interactive Advertising Bureau Russia; Manchester University; Institute of Sociology of FSTAS RAS, Moscow, Russia nikolay.a.vasilyev@gmail.com ORCID ID https://orcid.org/0000-0001-5190-7516
Elibrary Author_id 1132621
ResearchID GQP-7436-2022

How to Cite

Vasilyev N.A. Main contradictions of digital transformation. Humanities of the South of Russia. 2023. Vol. 12. No. 5. P. 16-25. DOI: https://doi.org/10.18522/2227-8656.2023.5.1

Abstract

Objective of the study is to identify and characterize the main contradictions of digital transformation. The methodological basis of the research. It is based on a secondary analysis of data from domestic and foreign studies of the digital environment to form a structural understanding of the nature of digital changes. Research results. The analysis of a large number of new sources of information allowed us to conclude that the Internet and social networks have become the most important link in the infrastructure of the information space and one of the main ways of implementing modern communications. At the same time, users themselves ambiguously evaluate digital communications and even try to limit them. Prospects of the study. The analysis of the main contradictions of digital transformation allows researchers to focus on solving the most important issues in the development of new technologies, it becomes possible to assess the risks associated with the development of digital relations and develop measures to reduce them.

Keywords:

social networks, services, digital communications, media communications, e-commerce, users, specialization, entertainment, internet, marketplaces, virtual reality, user content, advertising revenue

Author Biography

Nikolay A. Vasilyev, Association of Communication Agencies of Russia, the Russian Association of Marketing Services, IAB Russia – the Interactive Advertising Bureau Russia; Manchester University; Institute of Sociology of FSTAS RAS, Moscow, Russia

Head of the Research Center of the Association of Communication Agencies of Russia, the Russian Association of Marketing Services, IAB Russia – the Interactive Advertising Bureau Russia, Master of Sociology at the Manchester University; Senior Researcher of the Sociocultural and Media Communications Research Sector of the Institute of Sociology of the Federal Research Sociological Center of the Russian Academy of Sciences

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Main contradictions of digital transformation

Research Article

Abstract

Author Biography

References