The influence of constructive and destructive images on the formation of the image of the executive authorities of the Republic of Adygea
Research Article
How to Cite
Gordyshov M.S. The influence of constructive and destructive images on the formation of the image of the executive authorities of the Republic of Adygea. Humanities of the South of Russia. 2023. Vol. 12. No. 5. P. 134-146. DOI: https://doi.org/10.18522/2227-8656.2023.5.10 (in Russ.).
Abstract
Objective of the study is to identify the influence of positive and negative images of the executive authorities of the Republic of Adygea in the mass consciousness of the inhabitants of the region.
The methodological basis of the research. A systematic analysis of the results of the author's sociological research has been carried out, which makes it possible to identify the main constructive and destructive images of regional executive authorities (ROIV). The study used qualitative and quantitative methods based on individual assessments of residents of the region: a survey and a rating measurement.
Research results. The article presents the results of a study assessing the image of the executive authorities of the Republic of Adygea. In 2022-2023, 1,087 residents of the region of different age groups were interviewed by the online survey method. Based on the results of the study, it was revealed that the regional executive authorities of the Republic of Adygea have a set of constructive and destructive images – indicators of public opinion, trust and image of the authorities of the region. In the course of the study, it was found that the personal image of representatives of the executive power of the region influences the overall image of the institution of power. This is due, among other things, to the personification of the SWARM of Adygea by the inhabitants of the region.
Prospects of the study. In the context of modern challenges determined by the spread of new media and mass communications, the study of methods and practices of image formation of regional executive authorities of Russia is of particular importance. First of all, this is due to the growing need of society for a constant open dialogue with government officials, systematic and timely receipt of complete and reliable information about the policies and activities of the regional government. The interaction of government and society is a complex dynamic process, the success of which depends on citizens' perception of the effectiveness of the authorities. An image of the government and its representatives is formed in the consciousness of each person, an opinion is formed about its activities. Due to the fact that the image of the representatives of the ROIV has an impact on the overall image of the institution of power, there is an increasing need to create and implement a consolidated and systematic image policy in the republic in order to construct and maintain a stable positive image of the regional government.
Keywords:
image, image of the authorities, regional executive authorities, social media, constructive and destructive images of the authorities, evaluation of the effectiveness of the executive authorities, formation of the image of the authorities
References
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2. Turantaeva A. G., Egorova A. I. The image of power in the mirror of the consciousness of ordinary citizens. Vestnik SVFU = NEFU Bulletin; 2007; 4. (In Russ.).
3. Kotler F. Marketing from A to Z: 80 concepts that every manager should know; [Trans. from English]. St. Petersburg: Neva = SPb.: Neva, 2003 (Moscow: PF Krasny Proletariy). 219 p. ISBN 5-7654-2780-4. (In Russ.).
4. Zhade Z. A., Il'inova I. V., Kireeva I. V. The COVID-19 pandemic as a challenge to power and society: a Political and sociological view: monograph. Majkop: Adygejskij gosudarstvennyj universitet = Maykop: Adygea State University; 2022. 218 p. (In Russ.).
5. Angelo A. L., Bonelli F., Paglieri T. Civility and trust in social media. Journal of Economic Behavior & Organization. 2019; 160: 83-99.
Article
Received: 04.09.2023
Accepted: 28.10.2023
Citation Formats
Other cite formats:
APA
Gordyshov, M. S. (2023). The influence of constructive and destructive images on the formation of the image of the executive authorities of the Republic of Adygea. Humanities of the South of Russia, 12(5), 134-146. https://doi.org/10.18522/2227-8656.2023.5.10
Section
SOCIO-POLITICAL AND ETHNICAL PROCESSES IN THE SOUTH OF RUSSIA
