How Students Choose a Higher Education Institution: Choice Factors Analysis (Example: Moscow Power Engineering Institute)
Acknowledgments
This article was prepared with the support of RFBRinternational project No. 17-23-01-007/17-FIRE“Youth in post-soviet spaceworld viewvalue orientationsstrategies of self-realization”
How to Cite
Kurilov S.N., Kuzminov M.Y. 2017. How Students Choose a Higher Education Institution: Choice Factors Analysis (Example: Moscow Power Engineering Institute) — Sociologicheskaja nauka i social’naja praktika. Vol. 5. No. 3. P. 88-98. DOI: https://doi.org/10.19181/snsp.2017.5.3.5357
Abstract
This article analyzes how and why students choose a higher education institution, what are their values and goals. The problem of motivation is justified as a key point in the education policy of a higher education institution. According to the article, the most critical problem of higher education institutions is determining their goals in the context of modern society and governmental situation. The article analyzes the dynamics of choice factors applied studies based on the data from Moscow Power Engineering Institute and rates these choice factors according to the role they play in the selection of a higher education institution by students. The article shows the correlation between the students’ choice factors and the quality of education offered by the institution. It is justified that applied sociological research of choice factors and value-based goals will be efficient only if the institution will apply the results to its PR and advertising strategy targeting the consumers of education services.
Keywords:
motivation, personality, applicant, student, higher education, selection factors, educational services, University competitiveness, efficiency, development strategy of the University
References
Bell D. Gryadushcheepostindustrial’noe obshchestvo: opyt sotsial’nogo prognozirovaniya. [Future post-industrial society: experience of social forecasting]. Per. s angl.; Ed. by L. Inozemtsev. Moscow: Academia publ., 1999. 783 p. (In Russ.).
Golomshtok A. E. Karta interesov. [Map of interests]. Moscow: Genezis publ., 1987. 95 p. (In Russ.).
Gorshkov M. K., Sheregi F. E. Molodezh’ Rossii: sotsiologicheskiy portret. [The youth of Russia: sociological portrait]. Moscow: TsSPiM publ., 2010. 592 p. (In Russ.).
Gus’kova N. D., Neretina E. A., Makolov V. I. Analiz konkurentnykh pozitsiy natsional’nogo issledovatel’skogo universiteta. [Analysis of the competitive position of national research University]. Universitetskoe upravlenie:praktika i analiz. 2011. № 1. P. 6—11 (In Russ.).
Konstantinovskiy D. L., Voznesenskaya E. D., Cherednichenko G. A. Molodezh’ Rossii na rubezhe XX-XXI vekov: obrazovanie, trud, sotsial’noe samochuvstvie [The youth of Russia at the turn ofXX-XXI century: education, work, social well-being]. Moscow: TsSP i M publ., 2014. 548 p. (In Russ.).
Konstantinovskiy D. L., Voznesenskaya E. D., Cherednichenko G. A., Khokhlushkina F. A. Obrazovanie i zhiznennye traektorii molodezhi: 1998—2008gody. [Education and life trajectories of young people: 1998-2008]. Moscow: TsSPiM publ., 2011. 296 p. (In Russ.).
Konstantinovskiy D. L. Neravenstvo i obrazovanie. Opytsotsiologicheskikh issledovaniy zhiznennogo starta rossiyskoy molodezhi (1960-e gody — nachalo 2000-kh). [Inequality and education. Experience of sociological researches of vital start of the Russian youth (1960-ies - early 2000s)]. Moscow: TsSP publ., 2008. 552 p. (In Russ.).
Konstantinovskiy D. L., Vakhshtayn V. S., Kurakin D. Yu. Real’nost’ obrazovaniya. Sotsiologicheskoe issledovanie: ot metafory k interpretatsii. [The reality of education. Case study: from metaphor to interpretation]. Moscow: TsSP i M publ., 2013. 224 p. (In Russ.).
Konstantinovskiy D. L., Voznesenskaya E. D., Dymarskaya O. Ya., Chered¬nichenko G. A. Sotsial’no-gumanitarnoe obrazovanie: orientatsii, praktiki, resursy sovershenstvovaniya. [Socio-humanitarian education: orientation, practice, resources for improving]. Moscow: TsSP publ., 2006. 264 p. (In Russ.).
Konstantinovskiy D. L., Voznesenskaya E. D., Cherednichenko G. A. Rossiyskiy student segodnya: uchebaplyus rabota. [The Russian student today: study plus work]. Moscow: TsSP publ., 2002. 128 p. (In Russ.).
Kuz’minov M. Yu. Problemy tvorchestva i faktory ego formirovaniya v vuzovskoy srede. [Creativity and factors of its formation in the College environment]. Vestnik NIU MEI. 2014. № 3. P. 106-110 (In Russ.).
Nazimov I. N. Proforientatsiya iprofotbor v sotsialisticheskom obshchestve. [Career guidance and professional selection in a socialist society]. Moscow: 1972. 256 p. (In Russ.).
Novye smysly v obrazovatel’nykh strategiyakh molodezhi: 50 let issledovaniyaю. [New meanings in the educational strategies of young people: 50 years of research]. [D. L. Konstantinovskiy i dr.]. Moscow: TsSP i M publ., 2015. 232 p. (In Russ.).
Rezapkina G. V. Psikhologiya i vyborprofessii: programma predprofil’noy podgotovki. [Psychology and career choice: a programme of pre training]. Moscow: Genezis publ., 2005. 208 p. (In Russ.).
Golomshtok A. E. Karta interesov. [Map of interests]. Moscow: Genezis publ., 1987. 95 p. (In Russ.).
Gorshkov M. K., Sheregi F. E. Molodezh’ Rossii: sotsiologicheskiy portret. [The youth of Russia: sociological portrait]. Moscow: TsSPiM publ., 2010. 592 p. (In Russ.).
Gus’kova N. D., Neretina E. A., Makolov V. I. Analiz konkurentnykh pozitsiy natsional’nogo issledovatel’skogo universiteta. [Analysis of the competitive position of national research University]. Universitetskoe upravlenie:praktika i analiz. 2011. № 1. P. 6—11 (In Russ.).
Konstantinovskiy D. L., Voznesenskaya E. D., Cherednichenko G. A. Molodezh’ Rossii na rubezhe XX-XXI vekov: obrazovanie, trud, sotsial’noe samochuvstvie [The youth of Russia at the turn ofXX-XXI century: education, work, social well-being]. Moscow: TsSP i M publ., 2014. 548 p. (In Russ.).
Konstantinovskiy D. L., Voznesenskaya E. D., Cherednichenko G. A., Khokhlushkina F. A. Obrazovanie i zhiznennye traektorii molodezhi: 1998—2008gody. [Education and life trajectories of young people: 1998-2008]. Moscow: TsSPiM publ., 2011. 296 p. (In Russ.).
Konstantinovskiy D. L. Neravenstvo i obrazovanie. Opytsotsiologicheskikh issledovaniy zhiznennogo starta rossiyskoy molodezhi (1960-e gody — nachalo 2000-kh). [Inequality and education. Experience of sociological researches of vital start of the Russian youth (1960-ies - early 2000s)]. Moscow: TsSP publ., 2008. 552 p. (In Russ.).
Konstantinovskiy D. L., Vakhshtayn V. S., Kurakin D. Yu. Real’nost’ obrazovaniya. Sotsiologicheskoe issledovanie: ot metafory k interpretatsii. [The reality of education. Case study: from metaphor to interpretation]. Moscow: TsSP i M publ., 2013. 224 p. (In Russ.).
Konstantinovskiy D. L., Voznesenskaya E. D., Dymarskaya O. Ya., Chered¬nichenko G. A. Sotsial’no-gumanitarnoe obrazovanie: orientatsii, praktiki, resursy sovershenstvovaniya. [Socio-humanitarian education: orientation, practice, resources for improving]. Moscow: TsSP publ., 2006. 264 p. (In Russ.).
Konstantinovskiy D. L., Voznesenskaya E. D., Cherednichenko G. A. Rossiyskiy student segodnya: uchebaplyus rabota. [The Russian student today: study plus work]. Moscow: TsSP publ., 2002. 128 p. (In Russ.).
Kuz’minov M. Yu. Problemy tvorchestva i faktory ego formirovaniya v vuzovskoy srede. [Creativity and factors of its formation in the College environment]. Vestnik NIU MEI. 2014. № 3. P. 106-110 (In Russ.).
Nazimov I. N. Proforientatsiya iprofotbor v sotsialisticheskom obshchestve. [Career guidance and professional selection in a socialist society]. Moscow: 1972. 256 p. (In Russ.).
Novye smysly v obrazovatel’nykh strategiyakh molodezhi: 50 let issledovaniyaю. [New meanings in the educational strategies of young people: 50 years of research]. [D. L. Konstantinovskiy i dr.]. Moscow: TsSP i M publ., 2015. 232 p. (In Russ.).
Rezapkina G. V. Psikhologiya i vyborprofessii: programma predprofil’noy podgotovki. [Psychology and career choice: a programme of pre training]. Moscow: Genezis publ., 2005. 208 p. (In Russ.).
Citation Formats
Other cite formats:
Harvard
Kurilov, S. N. and Kuzminov, M. Y. (2017) ’How Students Choose a Higher Education Institution: Choice Factors Analysis (Example: Moscow Power Engineering Institute)’, Sociologicheskaja nauka i social’naja praktika, 5(3), pp. 88-98. doi: https://doi.org/10.19181/snsp.2017.5.3.5357.
Section
SOCIOLOGY OF EDUCATION
Publisher: Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences (FCTAS RAS)