Classification of Communicative Strategies in the Implementation of Management Decisions
How to Cite
Shilova V.A., Ugrinovich D.A. 2018. Classification of Communicative Strategies in the Implementation of Management Decisions — Sociologicheskaja nauka i social’naja praktika. Vol. 6. No. 4. P. 84-94. DOI: https://doi.org/10.19181/snsp.2018.6.4.6086
Abstract
The article systematizes knowledge about communication strategies and ideas about the types and structures of different organizations in which they can be applied to the implementation of management decisions. The notion of a communicative strategy are compared with the notion of a managerial communicative action (MCA) according to J. Habermas. Highlights approaches and grounds for the classification and typology of communication strategies implemented by different authors. Considered: the model of four basic communication strategies of B. van Rouler (informing, agreement, dialogue, persuasion) extended by T. Orlova; classification S. Datsyuk (passive, active, interactive); the typology of O. Issers, focusing on the tactics and strategies of the Russian language; approaches to systematization of E. Surovtseva, who linked communicative and organizational strategies; M. Kravets, generalizing works that related to strategic planning; T. Adamyants, who singled out four normative communication fields on the basis of the communicator’s relationship to respondents and competitors; N. Kirillova, focusing on moral categories, as well as the classification of innovative communications M. Hulsman and N. Pfefferman, who identified three main communicative strategies (knowledge, positioning and management). As a result, the authors form a general universal list of classification grounds, for which you can systematize communicative strategies.
Keywords:
management, communication, strategy, organization, communication strategies, classification of communication strategies, typology of communication strategies, management decision, classification basis
References
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Adam'yants T. Z. Sotsial'nye kommunikatsii: uchebnik dlya akademicheskogo bakalavriata. [Social communications: textbook for academic undergraduate studies]. M.: Yurayt publ., 2018. 200 p. (In Russ.).
Astashina O. V. Kommunikativnye strategii v organizatsii. [Communication strategies in the organization]. Vestnik nauki i obrazovaniya Severo-Zapada Rossii. 2015. T. 1. № 4. P. 151–156. (In Russ.).
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Datsyuk S. A. Kommunikatsionnye strategii. [Communication strategy]. [Elektronnyy resurs]. Tsentr gumanitarnykh tekhnologiy. 1999. URL: https://gtmarket.ru/laboratory/expertize/2006/2751 (Data obrascheniya: 19.05.2018). (In Russ.).
Issers O. S. Kommunikativnye strategii i taktiki russkoy rechi. [Communicative strategies and tactics in Russian speech]. M.: Izd-vo LKI publ., 2008. 288 p. (In Russ.).
Kashkin V. B. Vvedenie v teoriyu kommunikatsii. [Introduction to communication theory]. Voronezh: Izd-vo VGTU publ., 2000. 175 p. (In Russ.).
Kirillova N. N. Kommunikativnye strategii i taktiki s pozitsii nravstvennykh kategoriy. [Communicative strategies and tactics from the position of moral categories]. Vestnik NGTU im. R. E. Alekseeva. Seriya: Upravlenie v sotsial'nykh sistemakh. Kommunikativnye tekhnologii. 2012. № 1. P. 26–33. (In Russ.).
Kravets M. A. Kommunikativnaya strategiya: sistematizatsiya opredeleniy, podkhody k razrabotke. [Communicative strategy: systematization of definitions, approaches to development]. Vestnik Voronezhskogo gosudarstvennogo universiteta. Seriya: Ekonomika i upravlenie. 2013. № 1. P. 149–153. (In Russ.).
Nikitaev V. V. O tekhnicheskom i gumanitarnom znanii v inzhenernoy deyatel'nosti. [About technical and humanitarian knowledge in engineering]. Vysshee obrazovanie v Rossii. 1996. № 2. P. 87–96. (In Russ.).
Sotsiologiya upravleniya: strategii, protsedury i rezul'taty issledovaniy. [Sociology of management: strategies, procedures and research results]. Ed. by A. V. Tikhonov. M: Kanon+ ROOI «Reabilitatsiya», 2010. 607 p. (In Russ.).
Sotsiologiya upravleniya: Teoretiko-prikladnoy tolkovyy slovar'. [Sociology of management: Theoretical and applied dictionary]. Ed. by A. V. Tikhonov. M.: KRASAND, 2015. 480 p. (In Russ.).
Surovtseva E. S. Organizatsionno-ekonomicheskiy mekhanizm effektivnogo upravleniya kommunikatsiyami predpriyatiya: dis. na soisk. uchen. step. kand. ekon. nauk. [Organizational and economic mechanism of effective management of enterprise communications: dis. on competition of a scientific degree. scientist. tap dance. kand. econ. sciences']. GOU VPO Kubanskiy gos. tekhnologicheskiy un-t publ. Krasnodar, 2008. 172 p. (In Russ.).
Sotsiologiya upravleniya: fundamental'noe i prikladnoe znanie. [Sociology of management. Theoretical bases]; Ed. by A. V. Tikhonov. M.: Kanon+ ROOI Reabilitatsiya, 2014. 560 p. (In Russ.).
Scherbina V. V. Ratsionaliziruyuschie diagnosticheskie upravlencheskie sotsial'nye tekhnologii: monografiya. [Streamlining the diagnostic management of social technology: monograph]. M.: Novyy khronograf, 2018. 416 p. (In Russ.).
Tikhonov A. V. Sotsiologiya upravleniya. Teoreticheskie osnovy. [Sociology of management. Theoretical bases]. M.: Kanon+ ROOI «Reabilitatsiya», 2007. 472 p. (In Russ.).
Hulsmann M., Pfeffermann N. The Linkage Between Strategy and Communication for Innovation. Strategies and Communications for Innovations. Berlin, Germany: Springer, 2011. P. 185–192.
Citation Formats
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Harvard
Shilova, V. A. and Ugrinovich, D. A. (2018) ’Classification of Communicative Strategies in the Implementation of Management Decisions’, Sociologicheskaja nauka i social’naja praktika, 6(4), pp. 84-94. doi: https://doi.org/10.19181/snsp.2018.6.4.6086.
Section
SOCIOLOGY OF MANAGEMENT
Publisher: Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences (FCTAS RAS)