Music Industry in the Big Data Era: Sociological and Marketing Research
How to Cite
Snezhinskaya M.G. 2018. Music Industry in the Big Data Era: Sociological and Marketing Research — Sociologicheskaja nauka i social’naja praktika. Vol. 6. No. 4. P. 161-172. DOI: https://doi.org/10.19181/snsp.2018.6.4.6093
Abstract
The Big Data technologies and the potential of their application in the music industry are reviewed in the article. The main questions raised concern the perspectives of the Big Data usage in the sociological and marketing research, the audience data analysis and the musical preferences of the audience. The Big Data allow to discover new artists and to find new ways of stimulating the audience’s loyalty. The author attempts to answer the question: how does the Big Data change the music industry? The possibility of using the Big Data to forecast the audience’s behavior is being reviewed. The examples of the Big Data technologies usage in the marketing research for the music industry are exposed. The author underlines the importance of this technology for sociologists and market researchers and brings into the light the problems of the Big Data usage. The attention is drawn to the development of the new sphere of musical data science and to the necessity of broadening the professional competencies of sociologists and music market researchers.
Keywords:
music industry, Big Data, technologies, digital music, marketing research, data sources, quantitative research, recommendation services, forecast, Data Science, Data Scientist, Music Science, Music Scientist
References
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Molchanov I. Zvuki i muzyka v merchandayzinge. [Sounds and music in merchandising]. [Elektronnyy resurs]. Psy-factor. URL: http://psyfactor.org/merchan3.htm (Data obrascheniya: 20.01.2018). (In Russ.).
Nikitina Z. Kak media ispol'zuyut bol'shie dannye. [How media use the Big Data]. [Elektronnyy resurs]. Cossa.ru. 2015. URL: https://www.cossa.ru/trends/113788/?CODE=trends(Data obrascheniya: 20.01.2018). (In Russ.).
Panfilov K. Kak rabotaet rekomendatel'naya sistema «Yandeks.Muzyki». [How “Yandex. Music” recommendation system works]. [Elektronnyy resurs]. vc.ru. 20.03.2015. URL: https://vc.ru/7303-yandex-music (Data obrascheniya: 20.01.2018). (In Russ.).
Pol'zovateli Spotify smogut vklyuchat' svoyu muzyku v taksi servisa Uber. [Spotify users can turn on their music in Uber taxis]. [Elektronnyy resurs]. Business news agency. 17.11.2014. URL: https://abnews.ru/2014/11/17/polzovateli-spotify-smogut-vklyuchat-svoyu-muzyku-v-taksi-servisa-uber/ (Data obrascheniya: 20.01.2018). (In Russ.).
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Todorov V. Smartfony zakhvatyat Zemlyu. [Smartphones will capture the Earth]. [Elektronnyy resurs]. Gazera.Ru. 04.06.2015. URL: https://www.gazeta.ru/tech/2015/06/04/6744354/smarphones_capture_humanity.shtml?updated (Data obrascheniya: 20.01.2018). (In Russ.).
Tolmacheva А. Kompaniya «Yandeks» predstavila muzykal'nyy rekomendatel'nyy servis «Yandeks.Radio». [“Yandeх” company introduced the musical recommendation service “Yandex]. [Elektronnyy resurs]. vc.ru, 04.06.2015. URL: https://vc.ru/8541-yacm (Data obrascheniya: 20.01.2018). (In Russ.).
Siegel E. Proschitat' buduschee: Kto kliknet, kupit, sovret ili umret. [Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die]. М.: Alpina Publisher, 2016. 374 p. (In Russ.).
«Yandeks» sozdal platformu dlya avtomobiley s muzykoy, navigatorom i pogodoy. [“Yandex” created the platform for cars with music, navigator and weather forecast]. Delovaya gazeta. 19.09.2017. [Elektronnyy resurs]. URL: https://www.dg-yug.ru/arhive/92305.html (Data obrascheniya: 20.01.2018). (In Russ.).
Croll A. Music Science: How Data and Digital Content Are Changing Music. O’Reilly Media, USA, 2015.
Citation Formats
Other cite formats:
Harvard
Snezhinskaya, M. G. (2018) ’Music Industry in the Big Data Era: Sociological and Marketing Research’, Sociologicheskaja nauka i social’naja praktika, 6(4), pp. 161-172. doi: https://doi.org/10.19181/snsp.2018.6.4.6093.
Section
TRIBUNE OF YOUNG SCIENTIST
Publisher: Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences (FCTAS RAS)