Public Relations in The Social Space of A Modern City in the Conditions of the COVID-19 Pandemic

The article analyzes the development trends and social factors of public relations in the modern city in the context of the global challenge of the new coronavirus pandemic. The article considers the spheres of life of the population that have been affected by the new reality in connection with the accelerated transition of the population to life in the digital environment. Special attention is paid to the analysis of the issues faced by the social sphere, and in particular the entire healthcare system of Russia. Certain aspects of changes in labor legislation caused by the pandemic of a new coronavirus infection are considered. In the context of the transition to digital technologies in the modern city, the institute of public relations is being transformed, so it is necessary to conduct a sociological study and predict the phenomena and processes that may occur in the future. The study of these problems will increase the effectiveness of the social policy implemented in the modern city and will facilitate the establishment of effective bilateral communications between the subjects of management and the public environment. The article presents the statistical data of the conducted research and the practice of manipulation by the media of public consciousness.