Social and Communication Mechanisms of Adaptation of the Population to the Crisis Conditions of the Pandemic in the all-Russian, Regional and Sectoral Context

Research Article
How to Cite
Chumikov A.N. 2022. Social and Communication Mechanisms of Adaptation of the Population to the Crisis Conditions of the Pandemic in the all-Russian, Regional and Sectoral Context — Sociologicheskaja nauka i social’naja praktika. Vol. 10. No. 1. P. 7-23. DOI: https://doi.org/10.19181/snsp.2022.10.1.8858

Abstract

The modern era is analyzed as an era of crises. In the XX and XXI centuries, the crises intensified and became permanent. Crisis conditions are understood, on the one hand, emergency situations, and on the other – relationships within the framework of social conflict. Both occur during the coronavirus pandemic. The authorities, commercial structures, public organizations strive to develop and implement mechanisms for adapting the population to the crisis, which have both an economic and non-monetary nature. The article discusses social and communication campaigns that complement the measures to directly combat the pandemic and are aimed at optimizing crisis moods. An overview of current research is given, examples of communication actions of state organizations at the federal and regional levels, commercial structures in various industries are given; the need to counteract fake information and conspiracy versions of the pandemic is justified.
Keywords:
crisis, emergency, conflict, pandemic, adaptive (anti-crisis) communications, conspiracy, fake news

Author Biography

Alexander N. Chumikov, Institute of Sociology of the FCTAS RAS; Moscow State Linguistic University, Moscow, Russia
Doctor of Political Sciences, Professor, Chief Researcher,  Institute of Sociology of FCTAS RAS; Professor, Moscow State Linguistic University

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Article

Received: 03.09.2021

Accepted: 16.03.2022

Citation Formats
Other cite formats:

Harvard
Chumikov, A. N. (2022) ’Social and Communication Mechanisms of Adaptation of the Population to the Crisis Conditions of the Pandemic in the all-Russian, Regional and Sectoral Context’, Sociologicheskaja nauka i social’naja praktika, 10(1), pp. 7-23. doi: https://doi.org/10.19181/snsp.2022.10.1.8858.
Section
RUSSIAN SOCIETY DURING THE COVID-19 PANDEMIC