Life Priorities of Volunteers of Mega Sport Events in the BRICS Countries
Research Article
How to Cite
Sukharkova M.P. 2022. Life Priorities of Volunteers of Mega Sport Events in the BRICS Countries — Sociologicheskaja nauka i social’naja praktika. Vol. 10. No. 3. P. 159-175. DOI: https://doi.org/10.19181/snsp.2022.10.3.9203
Abstract
The article is devoted to the participants of volunteer programs of major sporting events that were implemented in the BRICS countries. The main attention in the text is given to the life priorities of volunteers, their idea of happiness. The empirical basis of the article is an online survey of volunteers who have experience of participating in programs to work with volunteers at major sporting events in Brazil, Russia, India, China and South Africa (BRICS countries). The survey was conducted from January to March 2022. 2,638 respondents took part in the study. Based on the results of a survey of volunteers, we determined that volunteers are more likely to set goals in life. Also, volunteers participating in major sporting events tend to make plans for the distant and near future. The most frequently mentioned priorities in life among the volunteers were: family; health; helping those in need; education and selfdevelopment. At the same time, more than half of the volunteers consider themselves unconditionally happy people, and consider their loved ones happy.
For volunteers, often inner feelings are more important for understanding happiness. About half of the volunteers participating in major sporting events from the BRICS countries would like to devote more time to volunteering in the next three years.
Keywords:
volunteers, volunteer programs for major sporting events, life priorities of volunteers, concept of happiness
References
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20. Kim D. Determinants and outcomes of volunteer satisfaction in mega sports events. (2019). D. Kim, C. Park, H. Kim, J. Kim. Sustainability. Vol. 11, №. 7. P. 1859. DOI 10.3390/SU11071859.
21. Lee Ludvigsen J. A. The sport mega-events of the 2020s: governance, impacts and controversies. (2022). J. A. Lee Ludvigsen, J. Rookwood, D. Parnell // Sport in Society. Vol. 25 (1), P. 1–7. DOI 10.1080/17430437.2022.2026086.
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24. Mair J. (2021). Social impacts of mega-events: a systematic narrative review and research agenda. J. Mair, P. M. Chien, S. J. Kelly, S. Derrington. Journal of Sustainable Tourism. P. 1–22. DOI 10.1080/09669582.2020.1870989.
25. Matsunaga K. (2012). Motivation of volunteers in the Kyoto marathon 2012: A comparison between voluntary and non-voluntary participation (in Japanese). The Journal of Business Studies, Ryukoku University. Vol. 52, № 2/3. P. 55–63.
26. Switzerland / S. Nagel, M. Lamprecht, T. Schlesinger, R. Burgi, H. Stamm. Sports Volunteers Around the Globe: Meaning and Understanding of Volunteering and its Societal Impact. (2018). K. Hallmann and S. Fairley (eds.). Cham : Springer Nature Switzerland. P. 263–278.
27. Niebuur J. (2021). Transitions into and out of voluntary work over the life course: what is the effect of major life events? J. Niebuur, A. C. Liefbroer, N. Steverink, N. Smidt. Nonprofit and Voluntary Sector Quarterly. P. 23–51.
28. Episodic Volunteering in Sport Events: A Seven-Country Analysis. (2021). A. Okada, Y. Ishida, N. Yamauchi, H. Grönlund, C. Zhang, I. Krasnopolskaya. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. Vol. 33 (3), P. 1–13. DOI 10.1007/s11266-021-00428-5.
29. Rogerson R. (2021). Creating an event volunteering legacy: the 2014 Host City Volunteer initiative / R. Rogerson, F. Reid, R. Nicholson. Event Management, Online First. Vol. 25, № 6. p. 641–651. DOI 10.3727/152599521x16192004803737.
30. Rookwood J. Nation branding and public diplomacy: Examining Japan’s 2019 Rugby World Cup and 2020 (21) Olympic Games in the midst of a global economic downturn and the COVID-19 pandemic. (2021). J. Rookwood, K. Adeosun. Journal of Global Sport Management. P. 1–21. DOI 10.1080/24704067.2021.1871860.
31. Vehmas H. Finland / H. Vehmas, P. Koski, K. Lehtonen (2018). Sports Volunteers Around the Globe: Meaning and Understanding of Volunteering and its Societal Impact. K. Hallmann and S. Fairley (eds). Cham : Springer Nature Switzerland. P. 81–91.
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33. White L. (2014). Volunteering for an audience of billions: fifteen minutes of fame at an Olympic games opening ceremony. Event Volunteering: International Perspectives on the Event Volunteering Perspectives. K. A. Smith, L. Lockstone-Binney, K. Holmes, and T. Baum (eds.). Abingdon, Oxon : Routledge.
34. Wicker P. (2017). Volunteerism and volunteer management in sport. Sport Management Review. Vol. 20, № 4. P. 325–337. DOI 10.1016/j.smr.2017.01.001.
2. Kalinina A. N., Pevnaya M. V. (2016). Mezhdunarodnoe volonterstvo v razvitii molodezhi stran BRIKS. [International volunteering in the development of youth in the BRICS countries. Innovative potential of youth: globalization, politics, integration]. Yekaterinburg. (In Russ.).
3. Kolyganov V. A. (2022). Sportivnye mega-sobytiya – 2023. Perspektivy i obyazatel’stva dlya regiona. [Sports mega-events–2023. Prospects and obligations for the region. Russian regions in the focus of change: a collection of reports]. Rossiiskye regiony v fokuse peremen. Vol. 2. Yekaterinburg. (In Russ).
4. Krasnopolskaya I. I., Guseva P. D., Mays L., Knaan R. Faktory udovletvorennosti epizodicheskikh volonterov (2022). [Satisfaction factors of episodic volunteers]. Monitoring obschestvennogo mneniia: economicheskiie i social’nye peremeny. № 2. P. 384–408. (In Russ.).
5. Pavlova A. V Rossii za sem’ let na 13% vyroslo kolichestvo dobrovol’tsev. [In Russia, the number of volunteers has increased by 13% in seven years]. Rossiyskaya Gazeta [website]. 15.06.2021. URL: https://rg.ru/2021/06/15/v-rossii-za-sem-let-na-13-vyroslo-kolichestvo-dobrovolcev.html (In Russ.).
6. Strany BRIKS podgotovili kontseptsiyu razvitiya volonterskogo dvizheniya. [The BRICS countries have prepared a concept for the development of the volunteer movement]. TASS [website]. URL: https://tass.ru/obschestvo/9737535 (In Russ).
7. Sukharkova M. P. (2021). Olimpiiskoe volonterstvo v sisteme tselei ustoichivogo razvitiya. [Olympic volunteering in the system of Sustainable Development Goals. Management of sustainable development]. Upravlenie ustoichivym razvitiem. № 2 (33). С. 69–77. (In Russ).
8. Sukharkova M. P. (2022). TSennosti i zhiznennye prioritety olimpiiskikh volonterov. [Values and life priorities of Olympic volunteers. Social competence]. Sotsial’naya kompetentsiya. Vol. 7, № 1 (23). P. 110–118. (In Russ.).
9. Boykoff J. (2020). NOlympians: Inside the Fight against Capitalist Mega-Sports in Los Angeles, Tokyo and Beyond. Nova Scotia : Fernwood. 196 р.
10. Boykoff J. (2016). Power Games: A Political History of the Games. London : Verso. 160 р.
11. Carnicelli-Filho S. (2014). Emotions and the Olympic games: the emotional management of volunteers // Event Volunteering: International Perspectives on the Event Volunteering Perspectives / K. A. Smith, L. Lockstone-Binney, K. Holmes, T. Baum (eds.). Abingdon, Oxon : Routledge.
12. Chancellor J. (2018). Everyday prosociality in the workplace: the reinforcing benefits of giving, getting, and glimpsing / J. Chancellor, S. Margolis, Bao K. Jacobs, S. Lyubomirsky // Emotion. Vol. 18, № 4. P. 507–517.
13. You Thought That This Would Be Easy? Seeking an Understanding of Episodic Volunteering. (2021). R. A. Cnaan, L. Meijs, J. L. Brudney, Langloh S. Hersberger, Okada A., Rumman S. Abu. Voluntas. P. 1–13. DOI 10.1007/s11266-021-00329-7.
14. Comolli C. L. (2021). Joint Family and Work Trajectories and Multidimensional Wellbeing / C. L. Comolli, L. Bernardi, M. Voorpostel. European Journal of Population. Vol. 37, № 3. P. 643–696. DOI 10.1007/s10680-021-09583-3.
15. Designing Organisational Management Frameworks to Empower Episodic Volunteering. (2020). Voluntas. P. 1–12. DOI 10.1007/s11266-020-00226-5.
16. Fairley S. (2013). Considering cultural influences in volunteer satisfaction and commitment. S. Fairley, Y. Lee, C. Green, M. L. Kim. Event Management. Vol. 17, P. 337–348. DOI 10.3727/152599513X13728763846492.
17. Giannoulakis C. (2008). Measuring volunteer motivation in mega-sporting events. C. Giannoulakis, C. H. Wang, D. Gray. Event Management. Vol. 11 (4), P. 191–200. DOI 10.3727/152599508785899884.
18. International volunteer tourism and youth travelers – an emerging tourism trend. (2019). H. Han, B. Meng, B. L. Chua, H. B. Ryu, W. Kim. Journal of Travel & Tourism Marketing. Vol. 36, № 5. P. 549–562. DOI 10.1080/10548408.2019.1590293.
19. Jiang K. Predicting intention to volunteer for mega-sport events in China: The case of Universiade event volunteers. (2017). K. Jiang, L. R. Potwarka, H. Xiao. Event Management. Vol. 21, № 6. P. 713–728. DOI 10.3727/152599517X15073047237232.
20. Kim D. Determinants and outcomes of volunteer satisfaction in mega sports events. (2019). D. Kim, C. Park, H. Kim, J. Kim. Sustainability. Vol. 11, №. 7. P. 1859. DOI 10.3390/SU11071859.
21. Lee Ludvigsen J. A. The sport mega-events of the 2020s: governance, impacts and controversies. (2022). J. A. Lee Ludvigsen, J. Rookwood, D. Parnell // Sport in Society. Vol. 25 (1), P. 1–7. DOI 10.1080/17430437.2022.2026086.
22. Liu Z. Testing the Mediating Effect of Need–Supply Fit on the Relationship Between Volunteer Management Practices and Volunteer Satisfaction in China. (2022). Z. Liu, H. Jia. Journal of Social Service Research. Vol. 48, № 1. P. 28–44. DOI 10.1080/01488376.2021.1951924.
23. Maas S. A. (2021). Designing “National Day of Service” Projects to Promote Volunteer Job Satisfaction. S. A. Maas, L. C. Meijs, J. L. Brudney. Nonprofit and Voluntary Sector Quarterly. Vol. 50, № 4. P. 866–888. DOI 10.1177/0899764020982664.
24. Mair J. (2021). Social impacts of mega-events: a systematic narrative review and research agenda. J. Mair, P. M. Chien, S. J. Kelly, S. Derrington. Journal of Sustainable Tourism. P. 1–22. DOI 10.1080/09669582.2020.1870989.
25. Matsunaga K. (2012). Motivation of volunteers in the Kyoto marathon 2012: A comparison between voluntary and non-voluntary participation (in Japanese). The Journal of Business Studies, Ryukoku University. Vol. 52, № 2/3. P. 55–63.
26. Switzerland / S. Nagel, M. Lamprecht, T. Schlesinger, R. Burgi, H. Stamm. Sports Volunteers Around the Globe: Meaning and Understanding of Volunteering and its Societal Impact. (2018). K. Hallmann and S. Fairley (eds.). Cham : Springer Nature Switzerland. P. 263–278.
27. Niebuur J. (2021). Transitions into and out of voluntary work over the life course: what is the effect of major life events? J. Niebuur, A. C. Liefbroer, N. Steverink, N. Smidt. Nonprofit and Voluntary Sector Quarterly. P. 23–51.
28. Episodic Volunteering in Sport Events: A Seven-Country Analysis. (2021). A. Okada, Y. Ishida, N. Yamauchi, H. Grönlund, C. Zhang, I. Krasnopolskaya. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. Vol. 33 (3), P. 1–13. DOI 10.1007/s11266-021-00428-5.
29. Rogerson R. (2021). Creating an event volunteering legacy: the 2014 Host City Volunteer initiative / R. Rogerson, F. Reid, R. Nicholson. Event Management, Online First. Vol. 25, № 6. p. 641–651. DOI 10.3727/152599521x16192004803737.
30. Rookwood J. Nation branding and public diplomacy: Examining Japan’s 2019 Rugby World Cup and 2020 (21) Olympic Games in the midst of a global economic downturn and the COVID-19 pandemic. (2021). J. Rookwood, K. Adeosun. Journal of Global Sport Management. P. 1–21. DOI 10.1080/24704067.2021.1871860.
31. Vehmas H. Finland / H. Vehmas, P. Koski, K. Lehtonen (2018). Sports Volunteers Around the Globe: Meaning and Understanding of Volunteering and its Societal Impact. K. Hallmann and S. Fairley (eds). Cham : Springer Nature Switzerland. P. 81–91.
32. Volunteers: the “heartbeat” of Olympic legacy. International Olympic Committee : [website]. 05 dec. 2019. URL: https://olympics.com/ioc/news/volunteers-the-heartbeat-of-olympic-legacy (дата обращения: 19.08.2022).
33. White L. (2014). Volunteering for an audience of billions: fifteen minutes of fame at an Olympic games opening ceremony. Event Volunteering: International Perspectives on the Event Volunteering Perspectives. K. A. Smith, L. Lockstone-Binney, K. Holmes, and T. Baum (eds.). Abingdon, Oxon : Routledge.
34. Wicker P. (2017). Volunteerism and volunteer management in sport. Sport Management Review. Vol. 20, № 4. P. 325–337. DOI 10.1016/j.smr.2017.01.001.
Article
Received: 23.05.2022
Accepted: 16.09.2022
Citation Formats
Other cite formats:
Harvard
Sukharkova, M. P. (2022) ’Life Priorities of Volunteers of Mega Sport Events in the BRICS Countries’, Sociologicheskaja nauka i social’naja praktika, 10(3), pp. 159-175. doi: https://doi.org/10.19181/snsp.2022.10.3.9203.
Section
TRIBUNE OF YOUNG SCIENTIST
Publisher: Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences (FCTAS RAS)