Expanding the Field of Application of the Window of Political Opportunities Technology
Research Article
How to Cite
Parma R.V. Expanding the Field of Application of the Window of Political Opportunities Technology. Vlast’ (The Authority). 2024. Vol. 32. No. 5. P. 43-51. DOI: https://doi.org/10.24412/2071-5358-2024-5-43-51 (in Russ.).
Abstract
The article examines the original concept of the «window of political opportunity» by Joseph Overton, according to which politicians promote ideas acceptable to citizens in election campaigns, seeking to increase their chances in the elections. The model of the «window of discourse» of acceptable ideas, developed based on the concepts, allows us to understand how changes in the value system occur in society and how they affect politics. In modern societies, the «Overton window» model is used as a technology for social construction of society with given characteristics of interest groups. The cases given in the article show the possibilities of expanding the use of humanitarian technologies in various spheres of society.
Keywords:
«Overton window», public consciousness, social values, mass communications, humanitarian technologies, social construction
References
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Bogdanova L.I. 2022. Tsennosti i otsenki v protsesse kul'turnoi transmissii. – Vestnik Moskovskogo universiteta. Ser. 19. Lingvistika i mezhkul'turnaya kommunikatsiya. № 2. S. 9-19. (RUS.)
Volodenkov S.V., Fedorchenko S.N. 2015. Okno Overtona – manipulyativnaya matritsa politicheskogo menedzhmenta. – Obozrevatel'. № 4(303). S. 83-93. (RUS.)
Dmitrovskii A.L. 2019. Teorii zhurnalistiki: pochemu oni «ne rabotayut»? (Problema sinergeticheskogo podkhoda k zhurnalistskim yavleniyam). – Voprosy teorii i praktiki zhurnalistiki. T. 8. № 1. S. 36-56. (RUS.)
Emelin V.A. 2017. Krizis postmodernizma i poterya ustoichivoi identichnosti. – Natsional'nyi psikhologicheskii zhurnal. № 2(26). S. 5-15. (RUS.)
Erokhina O.V. 2021. Infokommunikatsionnye tekhnologii dlya upravleniya obshchestvennym mneniem. – Vlast'. T. 29. № 4. S. 49-54. (RUS.)
Zubets O.P. 2020. Kak myslit' sovershivshemu nemyslimoe? – Filosofskii zhurnal / Philosophy Journal. T. 13. № 2. S. 19-34. (RUS.)
Kon'kov A.E. 2016. Chem myagche, tem sil'nee: gibridizatsiya vlasti. – Sravnitel'naya politika. № 4. S. 151-160. (RUS.)
Lazarsfel'd P., Merton R. 2004. Massovaya kommunikatsiya, massovye vkusy i organizovannoe sotsial'noe deistvie (per. s angl.). – Nazarov M.M. Massovaya kommunikatsiya v sovremennom mire. M.: Avanti Plyus. S. 138-149. (RUS.)
Muzychuk T.L., Anokhov I.V. 2020. Triggernaya model' individual'nogo vospriyatiya informatsii. Perekhod ot tsivilizatsii slova k tsivilizatsii chisla i tsifry. – Voprosy teorii i praktiki zhurnalistiki. T. 9. № 2. S. 211-230. (RUS.)
Nikishin V.D. 2022. Vredonosnaya informatsiya v internet-media: «okno Overtona» i vzaimosvyaz' destruktivnykh setevykh techenii. – Lex Russica. T. 75. № 11. S. 131-148. (RUS.)
Pankratov S.A., Pankratova L.S., Fokina O.A. 2020. «Myagkaya sila» evropeiskikh universitetov: gendernaya i seksual'naya politiki. – Vestnik Volgogradskogo gosudarstvennogo universiteta. Ser. 4. Istoriya. Regionovedenie. Mezhdunarodnye otnosheniya. T. 25. № 2. S. 213-222. (RUS.)
Stroganov V.B. 2021. Rizomorfnaya politicheskaya manipulyatsiya v internete: spetsifika i tekhnologii. – Voprosy upravleniya. № 6. S. 94-104. (RUS.)
Yakoba I.A. 2019. Dekonstruktsiya tekhnologii «Okno Overtona» v amerikanskom mediinom diskurse. – Vestnik Cherepovetskogo gosudarstvennogo universiteta. № 5(92). S. 175-187. (RUS.)
Buchanan J.M., Tullock G. 1962. The Calculus of Consent: Logical Foundations of Constitutional Democracy. Ann Arbor: University of Michigan Press. kh + 351 p.
McAdam D., McCarthy J.D., Zald M.N. 1996. Comparative Perspectives on Social Movements. Political Opportunities, Mobilizing Structures, and Cultural Framings. Cambridge: Cambridge University Press. 432 p.
Article
Received: 24.10.2024
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APA
Parma, R. V. (2024). Expanding the Field of Application of the Window of Political Opportunities Technology. Vlast’ (The Authority), 32(5), 43-51. https://doi.org/10.24412/2071-5358-2024-5-43-51
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POLITICAL PROCESSES AND PRACTICES
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