Eurasian Image of Russia: New Opportunities and Prospects
How to Cite
Vasilenko I.A. Eurasian Image of Russia: New Opportunities and Prospects. Vlast’ (The Authority). 2015. Vol. 23. No. 6. P. 116-121. (in Russ.).
Abstract
This article discusses the role of the Eurasian idea in the modern concept of Russia’s branding. The author emphasizes that branding strategy should be based on Russian national idea, to have social and cultural principles. However, to implement this strategy in Russia today there is no consensus on the content of the Russian idea that could be broadcasted through communication channels. The author believes that Russia's eastward rotation makes very important the development and revival of the Eurasian idea in Russia. Russia being a bridge between Europe and Asia, a civilization at the turn of cultures, which is facing in his creative political dialogue as to the world of the East, so to the West world, is close and clear both to the Russians and to the foreign audience. In this one can see a civilizational mission of our culture, and a positive foreign-policy image of the Russian state.
Keywords:
foreign-image of Russia, national idea, Eurasianism, branding strategy
References
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Savickij P.N. 1997b. Geograficheskij obzor Rossii-Evrazii. - Kontinent Evrazija. M.: Agraf. 464 p.
Stolypin P. 1995. Rech' o sooruzhenii Amurskoj zheleznoj dorogi. - V poiskah svoego puti: Rossija mezhdu Evropoj i Aziej: hrestomatija. Ch. 2. M.: Nauka. 527 p.
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Citation Formats
Other cite formats:
APA
Vasilenko, I. A. (2015). Eurasian Image of Russia: New Opportunities and Prospects. Vlast’ (The Authority), 23(6), 116-121. Retrieved from https://www.jour.fnisc.ru/index.php/vlast/article/view/1424
Issue
Section
IDEAS AND MEANINGS
Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.
