The Image Positioning Model of an Innovation University in Russia
How to Cite
Danilova E.A., Babkina O.V. The Image Positioning Model of an Innovation University in Russia. Vlast’ (The Authority). 2016. Vol. 23. No. 7. P. 14-23. (in Russ.).
Abstract
In the article the ways of the territory positioning (city, region, country) using innovation universities as a unified platform for the development of education, science and production are analyzed. In the situation of the increase of requirements to the universities as innovation subjects they should present an effective communication strategy of their image positioning. Positioning of National Research Tomsk State University (TSU) as an innovation university and its influence on the state positioning in whole is studied. Tomsk State University uses different innovation instruments not only for the economic growth but for its political image positioning in the country and outside. The possibilities for international positioning of Russian Federation due to the role of TSU as a strong innovation defense industry university are viewed separately. Such universities as TSU positively influence on the image of Russia as an innovation state and facilitate its integration in the global political and economic community.
Keywords:
innovation policy, political positioning, international image, national security/defense potential, defense industry, innovation university, National Research Tomsk State University
References
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Kanivets P.I. 2010. Obosnovanie strategii kommertsializatsii rezul'tatov NIOKRvtekhnicheskikh universitetakh. - Aktual'nye problemy razvitiya ekonomiki sovremennogo predprinimatel'stva. Sbornik dokladov po itogam Vserossiiskoi nauchno-prakticheskoi konferentsii. Moskva, 10-19 marta 2010 g. M.: Kreativnaya ekonomika. P. 51-55
Kotler F., Asplund K., Rein I., Khaider D. 2005. Marketing mest. Privlechenie investitsii, predpriyatii, zhitelei i turistov v goroda, kommuny, regiony i strany Evropy. SPb: Izd-vo Stokgol'mskoi shkoly ekonomiki v Sankt-Peterburge. 382 p.
Shcherbinin A.I., Shcherbinina N.G. 2012. K postanovke problemy vneshnego pozitsionirovaniya universitetskogo goroda. - Vestnik Tomskogo gosudarstvennogo universiteta. № 359. P. 53-58
Yarotskaya E.V., Krivoruchko E.P. 2013. Problemy i spetsifika kommertsializatsii innovatsii v Rossii na sovremennom etape razvitiya. - Vestnik TGPU. № 4(132). P. 190-194
TGU i TPU uluchshili svoi pozitsii v mirovom reitinge QS. - Sait RIA «Tomsk». 16.09. 2014. URL: http://www.riatomsk.ru/article/20140916/02221/ (accessed 22.05.2015).
Babkina O.V, Borilo L.N. Dunaevskii G.E. 2010. Sozdanie innovatsionnogo poyasa malykh predpriyatii Tomskogo gosudarstvennogo universiteta v ramkakh Federal'nogo zakona № 217-FZ. - Innovatsii. № 4. P. 13-15
Vazhenina I.S. 2006. Imidzh i reputatsiya territorii kak osnova prodvizheniya v konkurentnoi srede. - Marketing v Rossii i za rubezhom. № 6. P. 82-98
Gorbunov A.A., Vedernikov Yu.V., Gar'kushev A.Yu., Sazykin A.M., Pal'min A.A. 2014. Problemy formirovaniya predprinimatel'skogo potentsiala nauchno-obrazovatel'noi sfery v interesakh oboronno-promyshlennogo kompleksa. - Voprosy oboronnoi tekhniki. Ser. 16. Vyp. 11-12. P. 3-10
Danilova E.A. 2015. Upravlenie obrazami rossiiskikh territorii putem narashchivaniya innovatsionnogo potentsiala vuzov. - ΠΡΑΞΗΜΑ. Problemy vizual'noi semiotiki. № 1(3). P. 60-65
Danilova E.A., Teplova I.G. 2015. Upravlenie innovatsionnoi deyatel'nost'yu predpriyatii OPK kak mekhanizm gosudarstvennogo pozitsionirovaniya Rossiiskoi Federatsii (na primere OAO «FNPTs «Altai»). - Vlast'. № 3. P. 42-47
Itskovits G. 2010. Troinaya spiral'. Universitety - predpriyatiya - gosudarstvo. Innovatsii v deistvii (per. s angl. pod red. A.F. Uvarova). Tomsk: Izd-vo TUSUR. 238 p.
Kanivets P.I. 2010. Obosnovanie strategii kommertsializatsii rezul'tatov NIOKRvtekhnicheskikh universitetakh. - Aktual'nye problemy razvitiya ekonomiki sovremennogo predprinimatel'stva. Sbornik dokladov po itogam Vserossiiskoi nauchno-prakticheskoi konferentsii. Moskva, 10-19 marta 2010 g. M.: Kreativnaya ekonomika. P. 51-55
Kotler F., Asplund K., Rein I., Khaider D. 2005. Marketing mest. Privlechenie investitsii, predpriyatii, zhitelei i turistov v goroda, kommuny, regiony i strany Evropy. SPb: Izd-vo Stokgol'mskoi shkoly ekonomiki v Sankt-Peterburge. 382 p.
Shcherbinin A.I., Shcherbinina N.G. 2012. K postanovke problemy vneshnego pozitsionirovaniya universitetskogo goroda. - Vestnik Tomskogo gosudarstvennogo universiteta. № 359. P. 53-58
Yarotskaya E.V., Krivoruchko E.P. 2013. Problemy i spetsifika kommertsializatsii innovatsii v Rossii na sovremennom etape razvitiya. - Vestnik TGPU. № 4(132). P. 190-194
TGU i TPU uluchshili svoi pozitsii v mirovom reitinge QS. - Sait RIA «Tomsk». 16.09. 2014. URL: http://www.riatomsk.ru/article/20140916/02221/ (accessed 22.05.2015).
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Danilova, E. A., & Babkina, O. V. (2016). The Image Positioning Model of an Innovation University in Russia. Vlast’ (The Authority), 23(7), 14-23. Retrieved from https://www.jour.fnisc.ru/index.php/vlast/article/view/1447
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