Rebranding of Government Structures: Main Goals and Prospects

  • Roksana Oganesovna Tsarukyan tsarukyan.r@ya.ru
How to Cite
Tsarukyan R.O. Rebranding of Government Structures: Main Goals and Prospects. Vlast’ (The Authority). 2015. Vol. 23. No. 8. P. 143-146. (in Russ.).

Abstract

The article considers the main aims of rebranding in the government structure and explains its urgency. The author emphasizes that the main goal of every department in modern conditions is modernization which can improve the effectiveness of public administration and increase the interaction with citizens and representatives of business community. Nowadays there is a need to rebrand a lot of government institutions to enhance their successful functioning in the international arena and increase their confidence among the citizens.
Keywords:
brand, rebranding, public institutions
Citation Formats
Other cite formats:

APA
Tsarukyan, R. O. (2015). Rebranding of Government Structures: Main Goals and Prospects. Vlast’ (The Authority), 23(8), 143-146. Retrieved from https://www.jour.fnisc.ru/index.php/vlast/article/view/1570
Issue
No 8 (2015)
Section
IDEAS AND MEANINGS

Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.