The role of regional brands in formation of regional identity and image of territory
How to Cite
Vorob’Ev V.P., Golubovskaja O.L., Eremina E.V. The role of regional brands in formation of regional identity and image of territory. Vlast’ (The Authority). 2015. Vol. 22. No. 11. P. 122-127. (in Russ.).
Abstract
The article analyzes the possibility of using regional brands for formation of regional identity, regional patriotism and, ultimately, for creating a favorable image of the region. On the example of the Penza region the author shows the relationship between the image of the region in the eyes of its people and the attitude of the population to local brands. Possible directions of popularizing regional brands through the media and other social institutions are analyzed.
Keywords:
region, brand, regional brand, image of region, regional identity
References
Abalmasova N.E., Pain EH.A. 2011. Opora na simvoly v formirovanii regional'noj identichnosti. – Izvestiya RAN. Seriya geograficheskaya. № 6. SP. 17-29.
Vazhenin S.G., Vazhenina I.S. 2006. Imidzh kak konkurentnyj resurs regiona. – Region: ehkonomika i sociologiya. № 4. P. 72-84.
Zamyatin D. N. 2003. Gumanitarnaya geografiya: prostranstvo i yazyk geograficheskih obrazov. SPb.: Aletejya. 336 p.
Kapferer ZH.-N. 2007. Brend navsegda: sozdanie, razvitie, podderzhka cennosti brenda. M.: Vershina. 448 p.
Savel'eva O.O. 2006. Sociologiya reklamnogo vozdejstviya. M.: RIP-holding. 284 p.
Vazhenin S.G., Vazhenina I.S. 2006. Imidzh kak konkurentnyj resurs regiona. – Region: ehkonomika i sociologiya. № 4. P. 72-84.
Zamyatin D. N. 2003. Gumanitarnaya geografiya: prostranstvo i yazyk geograficheskih obrazov. SPb.: Aletejya. 336 p.
Kapferer ZH.-N. 2007. Brend navsegda: sozdanie, razvitie, podderzhka cennosti brenda. M.: Vershina. 448 p.
Savel'eva O.O. 2006. Sociologiya reklamnogo vozdejstviya. M.: RIP-holding. 284 p.
Citation Formats
Other cite formats:
APA
Vorob’Ev, V. P., Golubovskaja, O. L., & Eremina, E. V. (2015). The role of regional brands in formation of regional identity and image of territory. Vlast’ (The Authority), 22(11), 122-127. Retrieved from https://www.jour.fnisc.ru/index.php/vlast/article/view/1664
Issue
Section
COMMUNICATION AND SOCIETY
Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.
