Image of the Municipal Authority as a Competitive Advantage
How to Cite
Lizogub M.V. Image of the Municipal Authority as a Competitive Advantage. Vlast’ (The Authority). 2015. Vol. 23. No. 2. P. 91-93. (in Russ.).
Abstract
The feasibility, technologies and practices of image formation of the municipal authorities in the Russian Federation is analyzed in the article. The author discusses the main problems of municipal authorities positioning. The effectiveness of municipal government clearly depends on financial self-sufficiency of territories. In the situation when the municipal authorities are trying to increase the attractiveness and the level of confidence of voters and to ensure the loyalty of the regional center, the branding strategy can be an effective instrument.
Keywords:
image of municipal authorities, rebranding, image policy, spacial branding
References
Imidzhevaya strategiya Rossii v kontekste mirovogo opyta (pod red.I.A. Vasilenko). 2013. M.: Mezhdunarodnye otnosheniya. 359 p.
Dinni K. 2013. Brending territorij. Luchshie mirovye praktiki. M.: Mann,Ivanov i Ferber. 325 p.
Dinni K. 2013. Brending territorij. Luchshie mirovye praktiki. M.: Mann,Ivanov i Ferber. 325 p.
Citation Formats
Other cite formats:
APA
Lizogub, M. V. (2015). Image of the Municipal Authority as a Competitive Advantage. Vlast’ (The Authority), 23(2), 91-93. Retrieved from https://www.jour.fnisc.ru/index.php/vlast/article/view/2104
Issue
Section
IDEAS AND MEANINGS
Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.
