PR-Technology as a Tool of Social Project Management
How to Cite
Krutitskaya E.V. PR-Technology as a Tool of Social Project Management. Vlast’ (The Authority). 2016. Vol. 24. No. 3. P. 186-193. (in Russ.).
Abstract
The article focuses on peculiarities of using PR technologies in the system of social projects management. The main attention is brought to the link between the aim of project designing and the orientation of PR. Some real projects are chosen to demonstrate specificity in selection and use of promotion tools and technics.
Keywords:
PR technologies, social projects, promotion tools, target groups, beneficiary, special actions, mass media
References
Vikent'ev I.L. 1995. Priemy reklamy i public relations. SPb: TRIZ-Shans. 228 s. (RUS.)
Pocheptsov G.G. 2002. Pablik rileĭshnz dlya professionalov (otv. red. A.V. Morozov). 6-e izd., dop. M.; Kiev: Refl-buk, Vakler. 640 s. (RUS.)
Pocheptsov G.G. 2002. Pablik rileĭshnz dlya professionalov (otv. red. A.V. Morozov). 6-e izd., dop. M.; Kiev: Refl-buk, Vakler. 640 s. (RUS.)
Citation Formats
Other cite formats:
APA
Krutitskaya, E. V. (2016). PR-Technology as a Tool of Social Project Management. Vlast’ (The Authority), 24(3), 186-193. Retrieved from https://www.jour.fnisc.ru/index.php/vlast/article/view/4088
Issue
Section
COMMUNICATION AND SOCIETY
Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.
