Y and Centenials: the New Mentality of the Russian Youth

  • Natal'ya Valentinovna Shalygina etgender@mail.ru
How to Cite
Shalygina N.V. Y and Centenials: the New Mentality of the Russian Youth. Vlast’ (The Authority). 2017. Vol. 25. No. 1. P. 164-167. (in Russ.).

Abstract

This article attempts to give a preliminary analysis of the new generations of Russian youth on the base of marketing surveys of well-known Russian companies. It defines the main and most important features of the last two generations. The author identified prospects of their integration into the socio-economic structure of the Russian society. Particular attention is paid to the preliminary assessment of adaptive opportunities for youth. The author defines some qualitative differences between these new generations of young people and constructs their collective portrait.
Keywords:
theory of generations, millennials, centennials, values, mental differences, virtual world, millennium

References

Kukina E. Teoriya pokolenii v HR ne deistvuet v Rossii. – Delo.ru. 31.01.2012. Dostup: http://deloru.ru/article/3726/ (RUS.)



Howe N., Strauss W. 1991. Generations: The History of America’s Future, 1584 to 2069. N.Y.: William Morrow & Company. 538 p.



Jones G.L. (Fall 1992). Strauss William and Neil Howe 'Generations: The History of America’s Future, 1584–2069' (Book Review). – Perspectives on Political Science. Vol. 21. No. 4. Retrieved 23 January 2012.
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APA
Shalygina, N. V. (2017). Y and Centenials: the New Mentality of the Russian Youth. Vlast’ (The Authority), 25(1), 164-167. Retrieved from https://www.jour.fnisc.ru/index.php/vlast/article/view/4898
Section
IDEAS AND MEANINGS