Change of Traditional Models of Sex-Role Behavior as a Way of Leveling the Cultural Identity of Russians
How to Cite
Shalygina N.V. Change of Traditional Models of Sex-Role Behavior as a Way of Leveling the Cultural Identity of Russians. Vlast’ (The Authority). 2017. Vol. 25. No. 12. P. 68-71. (in Russ.).
Abstract
The article within the framework of the interdisciplinary space considers modern technologies of changing the gender identity of Russians, mythology and the technique of destruction of stereotypes, proposed by the French sociologist J.-M. Drew. As the main conclusion, the author proposes a hypothesis, according to which the destruction of rooted (archetypal) stereotypes of gender behavior can lead to the loss of the ethno-cultural self-identification of a person and to the imbalance of his psychosocial constants.
Keywords:
gender mythology, feminism, stereotypes of mass consciousness, archetype, PR technology, myth, culture, traditions
References
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Braison V. 2001. Politicheskaya teoriya feminizma (per. s angl. O. Lipovskoi, T. Lipovskoi; pod obshch. red. T. Gurko). M.: Ideya-Press. 304 s. (RUS.)
Grinberg T.E. 2006. Politicheskie tekhnologii. PR i reklama: uchebnoe posobie dlya vuzov. M.: Aspekt Press. 317 s. (RUS.)
Temkina A. 2001. Zhenskoe dvizhenie vtoroi volny. – Vvedenie v gendernye issledovaniya. Ch. I: uchebnoe posobie (pod red. I.A. Zherebkinoi). Khar'kov: KhTsGI; SPb: Aleteiya. 478 s. (RUS.)
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Bell D. 1999. Gryadushchee postindustrial'noe obshchestvo. Opyt sotsiologicheskogo prognozirovaniya (per. s angl. pod red. V.L. Inozemtseva). M.: Academia. 944 s. (RUS.)
Braison V. 2001. Politicheskaya teoriya feminizma (per. s angl. O. Lipovskoi, T. Lipovskoi; pod obshch. red. T. Gurko). M.: Ideya-Press. 304 s. (RUS.)
Grinberg T.E. 2006. Politicheskie tekhnologii. PR i reklama: uchebnoe posobie dlya vuzov. M.: Aspekt Press. 317 s. (RUS.)
Temkina A. 2001. Zhenskoe dvizhenie vtoroi volny. – Vvedenie v gendernye issledovaniya. Ch. I: uchebnoe posobie (pod red. I.A. Zherebkinoi). Khar'kov: KhTsGI; SPb: Aleteiya. 478 s. (RUS.)
Ul'yanovskii A.V. 1995. Mifodizain reklamy. SPb: Institut lichnosti. 300 s. (RUS.)
Ul'yanovskii A.V. 2005. Mifodizain: kommercheskie i sotsial'nye mify. SPb: Piter. 544 s. (RUS.)
Citation Formats
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APA
Shalygina, N. V. (2017). Change of Traditional Models of Sex-Role Behavior as a Way of Leveling the Cultural Identity of Russians. Vlast’ (The Authority), 25(12), 68-71. Retrieved from https://www.jour.fnisc.ru/index.php/vlast/article/view/5551
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Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.
