Public Communications of the Authority and Society in the Region: Problems and Opportunities of Constructive Changes

The article considers the problem of public communications of the power and civil society in Russian regions. The authors proves that two parties not only are not ready and are not capable to open constructive dialogue at the moment, but they often aren't identified as its participants. The power represented by public and municipal authorities acts as corporate bureaucratic system and is inclined to imitate public dialogue, widely using manipulative practices. In turn, institutes of civil society most often have not big influence and backing of population, they depend on public and municipal authorities. The article proves that the main obstacles for constructive public communications in territorial subjects of the Russian Federation have rather social and sociocultural, but not technological character. They are connected with the fact that in the course of social demarcation the authority usually takes the part of the subjects possessing property and wealth and becomes one of injustice sources in the opinion of contractors, loses its credibility. At the same time, institutes of civil society have no sufficient potential to expect negative consequences of developed communicative practices and to offer technologies of their modification.