Types of Images in a Contemporary Organization

DOI: https://doi.org/10.31171/vlast.v26i7.5945
  • Ruzanna Ambartsumovna Depelyan rdepelyan@mail.ru
How to Cite
Depelyan R.A. Types of Images in a Contemporary Organization. Vlast’ (The Authority). 2018. Vol. 26. No. 7. P. 149-154. DOI: https://doi.org/10.31171/vlast.v26i7.5945 (in Russ.).

Abstract

The subject of the article is the image of an organization, and the goal is to develop a typology of different images of an organization and clarify the terms and content of the types of images of organization. The author devises that typology of images of an should be organized by a number of reasons, such as the features and type of subjects – the bearers of the image; the existence of image properties in an organization; the direction of an overall image evaluation; the measures of satisfaction with the image estimation; the possibility or impossibility of fixing the perception of an image; etc. Further studies of an image of organizations should be focused on the development of practical tools suitable for diagnosing an image and building image profiles of organizations. The recommended forms for diagnosing the image of organizations are the development of questionnaires in the printout or digital format for organizations’ stakeholders, as well as the development of interview scenarios and guides for conducting focus groups.
Keywords:
typology of an organization’s image, image of VIP-persons, image of managers, image of personnel, external image, internal image, real image, potential image, complementary image, demonstrated image

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Citation Formats
Other cite formats:

APA
Depelyan, R. A. (2018). Types of Images in a Contemporary Organization. Vlast’ (The Authority), 26(7), 149-154. https://doi.org/10.31171/vlast.v26i7.5945
Issue
Vol 26 No 7 (2018)
Section
EXPERTISE

Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.