Soft Power in Online Space: Practical Experience of Online Communication Technologies Application

  • Anna Viktorovna Ageeva Lomonosov Moscow State University 92.anna@mail.ru
  • Gleb Vladimirovich Krasnotsvetov Lomonosov Moscow State University glebkrasnotsvetov@mail.ru
How to Cite
Ageeva A.V., Krasnotsvetov G.V. Soft Power in Online Space: Practical Experience of Online Communication Technologies Application. Vlast’ (The Authority). 2020. Vol. 28. No. 2. P. 96-100. DOI: https://doi.org/10.31171/vlast.v28i2.7140 (in Russ.).

Abstract

The article is devoted to the study of practical experience in the application of Internet communication technologies in the implementation of soft power policy. The authors analyzed examples of technology for introducing сyber simulacra, digital stigmatization, fake news and fake discourse, big data and focuse attention on the proximity of soft and hard power when they are sent via Internet communication technologies. The authors conclude that in modern conditions, it seems promising to study the use of big data in the framework of soft power policy, because it influences on the preferences of an individual, rather than a homogeneous audience.
Keywords:
soft power, Internet communications technology, practical experience, cyber simulacrum, digital stigmatization, big data

Author Biographies

Anna Viktorovna Ageeva, Lomonosov Moscow State University
postgraduate student of the Chair of Russian Policy
Gleb Vladimirovich Krasnotsvetov, Lomonosov Moscow State University
postgraduate student of the Chair of Government Policy

References

Vasilenko I.A. 2017. Rol' simvolicheskogo kapitala kul'tury v informatsionnom obshchestve. – Vlast'. T. 25. № 7. S. 75-79. (RUS.)



Vasilenko I.A. 2018. Rol' evraziiskoi idei v formirovanii politicheskogo imidzha Rossii v usloviyakh novykh vyzovov informatsionnoi voiny. – Ekonomicheskie strategii. № 4. S. 34-40. (RUS.)



Vasilenko I.A. 2019. Geopolitika sovremennogo mira. M.: Yurait. 392 s. (RUS.)



Volodenkov S.V. 2011. Politicheskaya kommunikatsiya i sovremennoe politicheskoe upravlenie. – Vestnik Moskovskogo universiteta. Ser. 12. Politicheskie nauki. № 6. S. 22-31. (RUS.)



Volodenkov S.V., Fedorchenko S.N. 2018. Tsifrovye stigmaty kak instrument manipulyatsii massovym soznaniem v usloviyakh sovremennogo gosudarstva i obshchestva. – Sotsis. Sotsiologicheskie issledovaniya. № 11. S. 117-123. (RUS.)



Kovba D.M. 2017. Osnovnye podkhody k issledovaniyu «myagkoi sily» v otechestvennoi politicheskoi nauke. –Diskurs-PI. № 1(26). S. 143-148. (RUS.)



Kuryukin A.N. 2019. Tsifrovye tekhnologii v vybornykh protsessakh kak vyzov perspektivam demokratii. – Vlast'. T. 27. № 3. S. 63-67. (RUS.)



Nai S. Dzh. (ml.). 2014. Budushchee vlasti. M.: AST. 444 s. (RUS.)



Reĭngol'd G. 2006. Umnaya tolpa: novaya sotsial'naya revolyutsiya (per s angl. A. Gar'kavogo). M.: FAIR PRESS. 416 s. (RUS.)



Rusakov V.M. 2017. Myagkaya sila voennoi moshchi. – Diskurs Pi. № 3-4 (28-29). S. 96-107. (RUS.)



Rusakova O.F., Gribovod E.G. 2019. Informatsionno-kommunikatsionnye komponenty «myagkoi sily». – Mezhdunarodnye protsessy: nauchno-obrazovatel'nyi forum po mezhdunarodnym otnosheniyam. T. 17. № 1(56). S. 62-72. (RUS.)



McClory J. 2017. The Soft Power 30. A Global Ranking of Soft Power 2017. Portland PR Limited. 152 p. URL: https://softpower30.com/wp-content/uploads/2017/07/The-Soft-Power-30-Report-2017-Web-1.pdf (accessed 27.02.2020).
Article

Received: 23.04.2020

Accepted: 27.04.2020

Citation Formats
Other cite formats:

APA
Ageeva, A. V., & Krasnotsvetov, G. V. (2020). Soft Power in Online Space: Practical Experience of Online Communication Technologies Application. Vlast’ (The Authority), 28(2), 96-100. https://doi.org/10.31171/vlast.v28i2.7140
Section
GLOBALISATION AND DIGITAL SOCIETY