The Use of PR Technologies as an Effective Tool for the Historical Memory Preserving

Research Article
  • Yuliya Aleksandrovna Mamaeva Financial University under the Government of the Russian Federation ameliya-am@rambler.ru
    Elibrary Author_id 376576
  • Marina Yevgen’evna Rodionova Financial University under the Government of the Russian Federation MERodionova@fa.ru
How to Cite
Mamaeva Y.A., Rodionova M.Y. The Use of PR Technologies as an Effective Tool for the Historical Memory Preserving. Vlast’ (The Authority). 2020. Vol. 28. No. 5. P. 95-101. DOI: https://doi.org/10.31171/vlast.v28i5.7579 (in Russ.).

Abstract

This article discusses issues related to the use of PR technologies in the course of activities related to the preservation of the historical memory of countries and the traditional views. The paper also examines the features of preventive measures by governments and other actors in relation to actions aimed at weakening the unity of public opinion on the key issues in the history of the countries under consideration. The authors carry out an analysis of the effectiveness of methods and specific actions, applicable and committed in this direction, in terms of their influence on the mentality of social groups, determined for implementation of PR technologies to preserve historical memory.
Keywords:
historical memory; PR technologies; positive agenda; public consciousness; national security

Author Biographies

Yuliya Aleksandrovna Mamaeva, Financial University under the Government of the Russian Federation
Cand.Sci. (Hist.), Associate Professor; Associate Professor of the Department of Political Science, Faculty of Social Sciences and Mass Communications
Marina Yevgen’evna Rodionova, Financial University under the Government of the Russian Federation
Cand.Sci. (Soc.), Associate Professor; Associate Professor of the Department of Political Science, Faculty of Social Sciences and Mass Communications

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Article

Received: 04.11.2020

Citation Formats
Other cite formats:

APA
Mamaeva, Y. A., & Rodionova, M. Y. (2020). The Use of PR Technologies as an Effective Tool for the Historical Memory Preserving. Vlast’ (The Authority), 28(5), 95-101. https://doi.org/10.31171/vlast.v28i5.7579
Section
GLOBALISATION AND DIGITAL SOCIETY