Diving the Citizens into the Digital Communication Environment

Research Article
  • Roman Vasil'evich Pyrma Financial University under the Government of the Russian Federation pyrma@mail.ru
How to Cite
Pyrma R.V. Diving the Citizens into the Digital Communication Environment. Vlast’ (The Authority). 2021. Vol. 29. No. 1. P. 69-76. DOI: https://doi.org/10.31171/vlast.v29i1.7891 (in Russ.).

Abstract

Based on cybermetric and sociological data, the article examines world and Russian indicators of the level of «immersion» of citizens in the digital environment, formed on the base of Internet communication technologies and mobile communications. The author analyzes modern trends in the intensity of media consumption of digital content and preferences in the use of digital communication channels of the Russian audience. Based on the results of an online survey of Russian youth, the audience was stratified by time and purpose of being in the digital environment, and the gender and age characteristics of users were determined.
Keywords:
digital environment; online communications; social media; media consumption; youth audience

Author Biography

Roman Vasil'evich Pyrma, Financial University under the Government of the Russian Federation
Cand.Sci (Pol.Sci.), Associate Professor of the Department of Political Science

References

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Article

Received: 22.03.2021

Citation Formats
Other cite formats:

APA
Pyrma, R. V. (2021). Diving the Citizens into the Digital Communication Environment. Vlast’ (The Authority), 29(1), 69-76. https://doi.org/10.31171/vlast.v29i1.7891
Section
GLOBALISATION AND DIGITAL SOCIETY