Non-Material Factors of the Protest Communication and Consolidation: the Russia’s Context. Part 2

The author studies the protest consolidation through the prisms of the non-material factors influence and wonders whether the expanding digital media turns to a revolutionary self-organization mechanism. On the base of sociological data the author concludes that in contemporary Russia the wide spreading of the digital communication does not consolidate a serious protest potential and does not even politicize the digital audience. But the tradition of the open public communication, discussion and chatting in Internet, social networks, etc. creates among regular Russian digital-media users a request for the direct expression of their views, informational openness of both society and the authorities. Such cultural attitudes influence the dynamics of public opinion about the situation in the state and contribute to the ideological consolidation of many socially active citizens.