The Concept of Creating Regional Brands of Modern Russian Traditions for Their Promotion at the International Level

Knowledge about roots and family values is a basis for a strong state. A country cannot be respected by outer forces if its citizens are not fond of their originality and do not see the beauty of their own nation. However, the uniqueness of traditions is that they are transformed under the influence of time, what makes them alive. That is why it is not enough for the constituent members of the Russian Federation to open local history museums or to organize exhibitions about national peculiarities in cultural centers in order to build a regional brand. Attempts to represent Russian traditions only through Russian national «sarafan» or accordion dancing look feckless. Regional branding is a calling card of a region. This is the reason why it has to include information about most innovative vectors and up-dated production, as well as state-of-the-art technology and successors of the local traditions. Up-to-date understanding of the national traditions can become not only the foundation of regional branding, but also a basis for building up communication in terms of humanitarian cooperation with Russian compatriots as well as foreigners who like Russia, its traditions and values. The more intensively civic institutions develop the humanitarian cooperation, the stronger Russian society (and regions) will be as well as the better quality information about the Russian Federation will be available for our foreign partners.