Social Aspects of Satisfying the Information Needs of Millennials: Structure and Manifestations

Research Article
DOI: https://doi.org/10.24412/2071-5358-2024-1-182-188
  • Artur Vladimirovich Garaganov Financial University under the Government of the Russian Federation arturcompany21@gmail.com
  • Pavel Viktorovich Razov Financial University under the Government of the Russian Federation PVRazov@fa.ru
    Elibrary Author_id 902295
How to Cite
Garaganov A.V., Razov P.V. Social Aspects of Satisfying the Information Needs of Millennials: Structure and Manifestations. Vlast’ (The Authority). 2024. Vol. 32. No. 1. P. 182-188. DOI: https://doi.org/10.24412/2071-5358-2024-1-182-188 (in Russ.).

Abstract

The article examines the main social aspects of satisfying the information needs of a special group of people, such as millennials. The structure of millennials' information needs is revealed in detail through such elements as communication, a person's desire for a holistic and high-quality life, and unique forms of personal and social reality. The considered information need of millennials is compared with the need forms of other social groups. The presence of this generation in social networks, associated with their neuro-social characteristics, demonstrates the influence of information and communication technologies, online games and platforms on the social dynamics of young people. The attitude of users to the mechanics of virtual reality, developed in the life process, formed by a social group and the actual preferences of individuals explain their need characteristics. Studying the information needs of this social group, which prefers to receive information in digital format and usе mobile devices, makes it possible to find new forms of interaction at all levels of social space.
Keywords:
needs, sociology, information need, theory of generations, millennials, influence, media

Author Biographies

Artur Vladimirovich Garaganov, Financial University under the Government of the Russian Federation
Researcher at the «Locomotives of Growth» Center, Department of Sociology, Faculty of Social Sciences and Mass Communications
Pavel Viktorovich Razov, Financial University under the Government of the Russian Federation
Dr.Sci. (Soc.), Professor of the Department of Sociology, Faculty of Social Sciences and Mass Communications

References

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Article

Received: 05.03.2024

Citation Formats
Other cite formats:

APA
Garaganov, A. V., & Razov, P. V. (2024). Social Aspects of Satisfying the Information Needs of Millennials: Structure and Manifestations. Vlast’ (The Authority), 32(1), 182-188. https://doi.org/10.24412/2071-5358-2024-1-182-188
Issue
Vol 32 No 1 (2024)
Section
IDEAS AND MEANINGS

Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.