Factors and Patterns of Consumer Behaviour of Households in the Terms of Transformation of the Russian Economy
Research Article
How to Cite
Rossinskaya G.M. Factors and Patterns of Consumer Behaviour of Households in the Terms of Transformation of the Russian Economy. Living Standards of the Population in the Regions of Russia. 2016. Vol. 12. No. 3. P. 147-156. (in Russ.).
Abstract
The factors that have a decisive influence on the formation of patterns of consumer Behaviour of households in transformational economy of Russia are considered.
It is shown that the main group of factors in the first years of the post-Soviet economy was connected with the extreme conditions of consumption during the economic crisis, accompanied by breaking the usual stereotypes of behaviour, values, norms. If in the first years of the transformational crisis, the main factors of consumer behaviour were the inflation and the deficit, in subsequent years while maintaining the effects of inflation, the saturation of the market with goods, satisfaction of effective demand become a critical factor. In this case the key characteristics and consumer behaviour remains the socioeconomic differentiation of households by income level and consumption structure.
The author reveals mechanism formed in the period of market transformations in Russia of a new, specific "on the contrary deficit", "deficit in terms of commodity abundance" when starting conditions were created for different social groups, putting them in obviously unequal position in relation to availability of goods and services and at the same time preserving and aggravating this situation.
Keywords:
factors and patterns of consumer behaviour, a household, transformational economy, socioeconomic differentiation
References
1. Abalkin L. I. Against unilateralism, for a holistic vision of the socio-economic processes // Problems of Economics. 1993. No. 8.
2. Aganbegyan A. G.: the Essence of economy in the conditions of people's lives. – http://adi19.ru/2015/06/08/abel-aganbegyan-sut-ekonomiki-v-usloviyah-zhizni-lyudej
3. Gordon L. A., Klopov E. V. Gains and Losses in Russia in the nineties. Vol. 2. – M.: Editorial URSS, 2001. – 512 p.
4. Zherebin V., Krasilnikova T. households in a transition economy // Issues of Statistics. 1998. No. 1. P. 3-12.
5. Zubarevich N. In. The crisis in Russia: regional perspective – https://openrussia.org
6. Kapustin E. the Level, quality and way of life of the population of Russia. Moscow: Nauka. 2006. – 324 p.
7. Krasilnikova M. Income and consumption in the context of economic growth // Bulletin of Public Opinion, 2005. No. 1. P. 34-40.
8. Krasilnikova M. Consumer behavior of the population in crisis situations // Problems of Economics. 1992. No. 1. P. 74-82.
9. Lvov D. S. Economics and the world of human life // The Russian newspaper, May 19, 2006.
10. Ovcharova L. N., Pishniak A. I., Popova D. O., Shepeleva E. V. Changes in income and consumption of Russian households: from poverty to the middle class //SPERO, 2013. No. 18. P. 7-36.
11. Transition economy: Theoretical aspects of Russian problems, global experience. – M.: Economics. 2004. – 719 p.
12. The way to XXI century: strategic problems and perspectives of the Russian economy. – M.: Economics. 1999. – 793 p.
13. Rimashevskaya N. Economic stratification of the population of Russia //Society and Economy. 2002. No. 12. P. 6-14.
14. Rimashevskaya N. M. On social reform in Russia // Problems of Theory and Management Practice. 2005. No. 5. P. 20-26.
15. Rimashevskaya N. M. Outside of social projects // Russian Federation Today. 2006. No. 9. P. 40-41.
16. Rossinsky G. M. home improvement in the system of subjects of consumer behavior. – SPb.: Nedra, 2007. – 192 p.
17. Sheviakov, A. Yu., Myths and realities of social policy //Journal of the Institute of Sociology, No. 1, 2010. P. 48-92.
18. http//www.gks.
2. Aganbegyan A. G.: the Essence of economy in the conditions of people's lives. – http://adi19.ru/2015/06/08/abel-aganbegyan-sut-ekonomiki-v-usloviyah-zhizni-lyudej
3. Gordon L. A., Klopov E. V. Gains and Losses in Russia in the nineties. Vol. 2. – M.: Editorial URSS, 2001. – 512 p.
4. Zherebin V., Krasilnikova T. households in a transition economy // Issues of Statistics. 1998. No. 1. P. 3-12.
5. Zubarevich N. In. The crisis in Russia: regional perspective – https://openrussia.org
6. Kapustin E. the Level, quality and way of life of the population of Russia. Moscow: Nauka. 2006. – 324 p.
7. Krasilnikova M. Income and consumption in the context of economic growth // Bulletin of Public Opinion, 2005. No. 1. P. 34-40.
8. Krasilnikova M. Consumer behavior of the population in crisis situations // Problems of Economics. 1992. No. 1. P. 74-82.
9. Lvov D. S. Economics and the world of human life // The Russian newspaper, May 19, 2006.
10. Ovcharova L. N., Pishniak A. I., Popova D. O., Shepeleva E. V. Changes in income and consumption of Russian households: from poverty to the middle class //SPERO, 2013. No. 18. P. 7-36.
11. Transition economy: Theoretical aspects of Russian problems, global experience. – M.: Economics. 2004. – 719 p.
12. The way to XXI century: strategic problems and perspectives of the Russian economy. – M.: Economics. 1999. – 793 p.
13. Rimashevskaya N. Economic stratification of the population of Russia //Society and Economy. 2002. No. 12. P. 6-14.
14. Rimashevskaya N. M. On social reform in Russia // Problems of Theory and Management Practice. 2005. No. 5. P. 20-26.
15. Rimashevskaya N. M. Outside of social projects // Russian Federation Today. 2006. No. 9. P. 40-41.
16. Rossinsky G. M. home improvement in the system of subjects of consumer behavior. – SPb.: Nedra, 2007. – 192 p.
17. Sheviakov, A. Yu., Myths and realities of social policy //Journal of the Institute of Sociology, No. 1, 2010. P. 48-92.
18. http//www.gks.
Citation Formats
Other cite formats:
APA
Rossinskaya, G. M. (2016). Factors and Patterns of Consumer Behaviour of Households in the Terms of Transformation of the Russian Economy. Living Standards of the Population in the Regions of Russia, 12(3), 147-156. Retrieved from https://www.jour.fnisc.ru/index.php/vcugjournal/article/view/8326
Section
SOCIAL MANAGEMENT OF REGIONAL DEVELOPMENT
